Salicylic Acid Serum
FailThe top 5 brands take 97% of clicks, so Salicylic Acid Serum is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $347K/yr202K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 29 sellers
Flapen Score
Salicylic Acid Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Serum is stronger. Inside it, weaker.
Market
The Salicylic Acid Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Salicylic Acid Serum 202K times last year and spent an estimated $347K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $347Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- salicylic acid serum185K searches a year
02 · Price
A sale here is worth $16.37.
Listings sell for $16.37 on average, from $5.96 to $39.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.37 that is $25K to $33K a year per listing.
- Average price
- $16.37inside the $15 to $100 sweet spot
- Price range
- $5.96–$39.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Serums. It carries 35,235 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #156in Serums
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 35,235per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Salicylic Acid Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 1 Fl Oz
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 3,050
- Age
- 3y ago

Minimalist Salicylic Acid 2% Serum For Acne Blackhead & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Liquid Exfoliant for Acne Prone & Oily Skin | For Women & Men | 1 Fl Oz/30ml
- Price
- $9.43
- Rating
- 4.4/5
- Reviews
- 23,160
- Age
- 4y ago

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce
- Price
- $14.64
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 8y ago
Trending
estimated 90-day click momentum
Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 7y ago

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

Pure Original Ingredients Salicylic Acid 20% Solution (30 mL) Pure & Simple Serum
- Price
- $15.35
- Rating
- 4.3/5
- Reviews
- 3,222
- Age
- 8y ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

La Roche-Posay Effaclar Salicylic Acid Treatment to Minimize Pores Clear Acne Blemishes and Post Acne Marks
- Price
- $39.67
- Rating
- 4.6/5
- Reviews
- 3,817
- Age
- 14y ago
Newest
by launch date
The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 1 Fl Oz
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 3,050
- Age
- 3y ago

Minimalist Salicylic Acid 2% Serum For Acne Blackhead & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Liquid Exfoliant for Acne Prone & Oily Skin | For Women & Men | 1 Fl Oz/30ml
- Price
- $9.43
- Rating
- 4.4/5
- Reviews
- 23,160
- Age
- 4y ago

Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 7y ago

Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce
- Price
- $14.64
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
29
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- The Ordinary69%
- Paula's Choice11%
- Minimalist8%
- La Roche-Posay5%
- Good Molecules4%
- PURE ORIGINAL INGREDIENTS3%
Demand
Salicylic Acid Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Salicylic Acid Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- salicylic acid serum185K/yr
- salicylic acid serum for face11K/yr
- salicylic acid face serum2K/yr
- salicylic serum4K/yr
- skintific salicylic acid serum304/yr
Reviews and returns
What reviews say buyers love and hate about Salicylic Acid Serum
We read the reviews and the return reasons for every product selling here.
“Bottle too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salicylic Acid Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









