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Salicylic Acid Serum

Fail

The top 5 brands take 97% of clicks, so Salicylic Acid Serum is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$347K/yr202K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
88%top-5 click share · 6 brands · 29 sellers

Flapen Score

Salicylic Acid Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Serum is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid Serum 202K times last year and spent an estimated $347K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
10.5%
Market size, estimated
$347Ka year
Peak month
July1.3× the quietest month
Top search term
salicylic acid serum185K searches a year

02 · Price

A sale here is worth $16.37.

Listings sell for $16.37 on average, from $5.96 to $39.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.37 that is $25K to $33K a year per listing.

Average price
$16.37inside the $15 to $100 sweet spot
Price range
$5.96–$39.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #156 within Serums. It carries 35,235 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#156in Serums
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
35,235per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Salicylic Acid Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

29

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Salicylic Acid Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Salicylic Acid Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid serum185K/yr
  • salicylic acid serum for face11K/yr
  • salicylic acid face serum2K/yr
  • salicylic serum4K/yr
  • skintific salicylic acid serum304/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Serum

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Bottle too small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Salicylic Acid Serum questions

Answered from the same tracked data.