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Salicylic Acid Moisturizer

Fail

The top 5 brands take 100% of clicks, so Salicylic Acid Moisturizer is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$473K/yr442K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
79%top-5 click share · 5 brands · 89 sellers

Flapen Score

Salicylic Acid Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Moisturizer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid Moisturizer 442K times last year and spent an estimated $473K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
9.9%
Market size, estimated
$473Ka year
Peak month
September1.9× the quietest month
Top search term
clean and clear moisturizer83K searches a year

02 · Price

A sale here is worth $10.78.

Listings sell for $10.78 on average, from $5.65 to $17.00. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $10.78 that is $43K to $54K a year per listing.

Average price
$10.78under the $15 to $100 sweet spot
Price range
$5.65–$17.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$43K–$54K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #293 within Face Moisturizers. It carries 5,844 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#293in Face Moisturizers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,844per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Salicylic Acid Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 233%
  • Brand 324%
  • Brand 43%
  • Brand 52%

Demand

Salicylic Acid Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Salicylic Acid Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clean and clear moisturizer83K/yr
  • panoxyl moisturizer89K/yr
  • salicylic acid moisturizer37K/yr
  • cetaphil acne32K/yr
  • acne lotion30K/yr
  • cetaphil acne moisturizer23K/yr
  • cetaphil mattifying acne moisturizer20K/yr
  • acne lotion for face17K/yr
  • cetaphil gentle clear mattifying acne moisturizer13K/yr
  • clean and clear dual action moisturizer15K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Moisturizer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Smell”
0.6%of orders come back
“No scent”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Salicylic Acid Moisturizer questions

Answered from the same tracked data.