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Salicylic Acid Lotion

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Salicylic Acid Lotion is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$1.5M/yr576K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
91%top-5 click share · 2 brands · 37 sellers

Flapen Score

Salicylic Acid Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Lotion is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid Lotion 576K times last year and spent an estimated $1.5M. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
576K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
13.2%
Market size, estimated
$1.5Ma year
Top search term
cerave sa lotion101K searches a year

02 · Price

A sale here is worth $19.07.

Listings sell for $19.07 on average, from $8.85 to $34.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $19.07 that is $153K to $191K a year per listing.

Average price
$19.07inside the $15 to $100 sweet spot
Price range
$8.85–$34.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
$153K–$191K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Creams. It carries 30,958 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Creams
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
30,958per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Salicylic Acid Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$218K$436K$654K$872K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • CeraVe94%
  • Cetaphil6%

Demand

Salicylic Acid Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Salicylic Acid Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave sa lotion101K/yr
  • cerave sa89K/yr
  • cerave sa lotion for rough & bumpy skin53K/yr
  • cerave rough and bumpy skin lotion59K/yr
  • salicylic acid lotion55K/yr
  • cerave bumpy and rough skin36K/yr
  • sa lotion24K/yr
  • salicylic acid body lotion22K/yr
  • cerave rough and bumpy25K/yr
  • acne body lotion17K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.03

Itchy skin

Makes Me Itch

super dry irritated skin

Value For Money8%−0.02

Overpriced

Overpriced

too expensive

Size-Overall6%−0.02

The bottle looked bigger to me

I didnt realize how small it was

Bigger size

Functionality-Overall6%−0.05

pump d doesn't work

It doesnt do anything

Didnt work

Skin Health5%−0.02

Leaves skin feeling clammy for hours after use

it makes my skin so itchy I'm scratching like crazy

Broke my face out

Love

Moist/Dry11%+0.30

Helps moisturize,

Good moisturizer

very moisturizing

Soft Feel11%

Makes my skin so soft

Makes my skin really soft

my skin feels smooth

Quality-Overall11%+0.64

clean quality product

Excellent product

Good lotion

Suitability Combination Skin8%+0.81

Great for sensitive skin

good for my skin

Good for my FACE

Cleansing8%+0.20

it does clean well

Gentle cleansing

Love this cleanser

Return

0.5% Return rate 19% Fixable by listing

Leak-Proof22%▆▅▇▅▇█

Liquid leaked out of cap

Part of the liquid leaked down the side of the container

the fluid leaked out in the package

Functionality-Overall9%██▆▇█▅

pump d doesn't work

It doesnt do anything

Didnt work

Motor Power9%█▇▆▄▄▄
Advertised Vs Actual Product8%▅█▆▆▆▅
Value For Money7%▇▅▇█▄█

Overpriced

Overpriced

too expensive

FAQ

Common Salicylic Acid Lotion questions

Answered from the same tracked data.