Salicylic Acid Face Cleanser

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

10.6%

Market size, estimated

$5.0Ma year

Peak month

March1.5× the quietest month

Top search term

salicylic acid cleanser585K searches a year

Listings sell for $19.41 on average, from $8.15 to $39.67. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $19.41 that is $243K to $291K a year per listing.

Average price

$19.41inside the $15 to $100 sweet spot

Price range

$8.15–$39.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

$243K–$291K

Returns

0.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Cleansers. It carries 21,745 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Cleansers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

21,745per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months