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Salicylic Acid Cream

Fail

The top 5 brands take 100% of clicks, so Salicylic Acid Cream is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$315K/yr142K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
95%top-5 click share · 4 brands · 36 sellers

Flapen Score

Salicylic Acid Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid Cream is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid Cream 142K times last year and spent an estimated $315K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
12.3%
Market size, estimated
$315Ka year
Top search term
amlactin foot repair cream66K searches a year

02 · Price

A sale here is worth $17.98.

Listings sell for $17.98 on average, from $10.88 to $26.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At $17.98 that is $45K to $54K a year per listing.

Average price
$17.98inside the $15 to $100 sweet spot
Price range
$10.88–$26.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
$45K–$54K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Foot & Hand Care. It carries 10,413 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#89in Foot & Hand Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
10,413per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Salicylic Acid Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 28%
  • Brand 35%
  • Brand 45%

Demand

Salicylic Acid Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 6.8× · 9 of 12 months tracked

Search terms

Top Salicylic Acid Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amlactin foot repair cream66K/yr
  • amlactin foot repair13K/yr
  • cerave foot cream20K/yr
  • amlactin foot cream9K/yr
  • amlactin foot5K/yr
  • cerave renewing sa foot cream9K/yr
  • cerave sa renewing foot cream4K/yr
  • cerave foot cream for dry cracked feet5K/yr
  • lactic acid foot cream4K/yr
  • cerave sa foot cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Like other folks who purchased recently the product I received was INCREDIBLY sticky”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Salicylic Acid Cream questions

Answered from the same tracked data.