Salicylic Acid
MaybeShoppers spend an estimated $3.9M a year here. But the top 5 brands take 97% of clicks, so Salicylic Acid is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $3.9M/yr3.0M searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 33 sellers
Flapen Score
Salicylic Acid against its category
The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid is stronger. Inside it, weaker.
Market
The Salicylic Acid market on Amazon at a glance
Shoppers on Amazon United States searched for Salicylic Acid 3.0M times last year and spent an estimated $3.9M. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $3.9Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- salicylic acid2.2M searches a year
02 · Price
A sale here is worth $15.01.
Listings sell for $15.01 on average, from $6.52 to $32.13. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $15.01 that is $300K to $375K a year per listing.
- Average price
- $15.01inside the $15 to $100 sweet spot
- Price range
- $6.52–$32.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $300K–$375K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Polishes & Scrubs. It carries 34,582 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #128in Polishes & Scrubs
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 34,582per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Salicylic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce
- Price
- $14.64
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 8y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 1 Fl Oz
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 3,050
- Age
- 3y ago

Pure Original Ingredients Salicylic Acid 20% Solution (30 mL) Pure & Simple Serum
- Price
- $15.35
- Rating
- 4.3/5
- Reviews
- 3,222
- Age
- 8y ago
Trending
estimated 90-day click momentum
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

MEOLY Fast-Acting Wart Remover: 40% Salicylic Acid Wart Remover Maximum Strength for Plantar Wart Corn Men and Women 0.65 oz
- Price
- $24.42
- Rating
- 4.3/5
- Reviews
- 1,261
- Age
- 10mo ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 1 Fl Oz
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 3,050
- Age
- 3y ago

PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 3,939
- Age
- 3y ago
Newest
by launch date
MEOLY Fast-Acting Wart Remover: 40% Salicylic Acid Wart Remover Maximum Strength for Plantar Wart Corn Men and Women 0.65 oz
- Price
- $24.42
- Rating
- 4.3/5
- Reviews
- 1,261
- Age
- 10mo ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

The Ordinary Salicylic Acid 2% Anhydrous Solution Gentle Exfoliating Serum for Blemish-Prone Skin and Uneven Texture 1 Fl Oz
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 3,050
- Age
- 3y ago

PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 3,939
- Age
- 3y ago

Minimalist Salicylic Acid 2% Serum For Acne Blackhead & Open Pores | Reduces Excess Oil & Bumpy Texture | BHA Liquid Exfoliant for Acne Prone & Oily Skin | For Women & Men | 1 Fl Oz/30ml
- Price
- $9.43
- Rating
- 4.4/5
- Reviews
- 23,160
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
33
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- The Ordinary65%
- Paula's Choice22%
- PURE ORIGINAL INGREDIENTS4%
- Minimalist4%
- MEOLY3%
- PanOxyl3%
Demand
Salicylic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Salicylic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- salicylic acid2.2M/yr
- acido salicilico273K/yr
- salicylic acid serum185K/yr
- cido saliclico48K/yr
- 2% salicylic acid38K/yr
- salicylic-acid45K/yr
- salicylic acid 2%22K/yr
- acido salicilico para la cara20K/yr
- salicylic17K/yr
- salicylic acid face13K/yr
Reviews and returns
What reviews say buyers love and hate about Salicylic Acid
We read the reviews and the return reasons for every product selling here.
“Barely works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salicylic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









