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Salicylic Acid

Maybe

Shoppers spend an estimated $3.9M a year here. But the top 5 brands take 97% of clicks, so Salicylic Acid is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$3.9M/yr3.0M searches / yr
90-day growth
+2.2%search demand this quarter
Competition
90%top-5 click share · 6 brands · 33 sellers

Flapen Score

Salicylic Acid against its category

The dotted line is the Beauty & Personal Care average. Past it, Salicylic Acid is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salicylic Acid market on Amazon at a glance

Shoppers on Amazon United States searched for Salicylic Acid 3.0M times last year and spent an estimated $3.9M. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
8.8%
Market size, estimated
$3.9Ma year
Peak month
February1.3× the quietest month
Top search term
salicylic acid2.2M searches a year

02 · Price

A sale here is worth $15.01.

Listings sell for $15.01 on average, from $6.52 to $32.13. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 20,000 to 25,000 of them. At $15.01 that is $300K to $375K a year per listing.

Average price
$15.01inside the $15 to $100 sweet spot
Price range
$6.52–$32.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
20,000–25,000
Revenue per listing a year
$300K–$375K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Polishes & Scrubs. It carries 34,582 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Polishes & Scrubs
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
34,582per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Salicylic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 222%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Salicylic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Salicylic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salicylic acid2.2M/yr
  • acido salicilico273K/yr
  • salicylic acid serum185K/yr
  • cido saliclico48K/yr
  • 2% salicylic acid38K/yr
  • salicylic-acid45K/yr
  • salicylic acid 2%22K/yr
  • acido salicilico para la cara20K/yr
  • salicylic17K/yr
  • salicylic acid face13K/yr

Reviews and returns

What reviews say buyers love and hate about Salicylic Acid

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salicylic Acid questions

Answered from the same tracked data.