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Salerm

Fail

The top 5 brands take 97% of clicks, so Salerm is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$203K/yr375K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
32%top-5 click share · 11 brands · 98 sellers

Flapen Score

Salerm against its category

The dotted line is the Beauty & Personal Care average. Past it, Salerm is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salerm market on Amazon at a glance

Shoppers on Amazon United States searched for Salerm 375K times last year and spent an estimated $203K. The top 5 brands take 97% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
2.2%
Market size, estimated
$203Ka year
Peak month
October1.7× the quietest month
Top search term
salerm162K searches a year

02 · Price

A sale here is worth $24.33.

Listings sell for $24.33 on average, from $7.26 to $73.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $24.33 that is $2K to $6K a year per listing.

Average price
$24.33inside the $15 to $100 sweet spot
Price range
$7.26–$73.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,158 within Conditioners. It carries 4,114 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#1,158in Conditioners
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,114per listing
Listings tracked
47

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Salerm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

98

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

32%

Top 20: 80%

Open market

2%

  • Brand 190%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 2%)

Demand

Salerm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Salerm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salerm162K/yr
  • salerm hair products65K/yr
  • ampollas para la cada del cabello40K/yr
  • salem hair product15K/yr
  • ampolletas para la cada del cabello15K/yr
  • salerm cosmetics12K/yr
  • saler9K/yr
  • salerm ampolletas para el cabello8K/yr
  • ampoules for hair growth11K/yr
  • ampollas salerm6K/yr

Reviews and returns

What reviews say buyers love and hate about Salerm

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Smell”
0.9%of orders come back
“smells horrible”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Salerm questions

Answered from the same tracked data.