saie setting spray
Worth a lookShows a sweet-spot price point ($25.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.12avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good555.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good$629K$629K/yr · 414K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Okay$10.43–$198.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, saie setting spray is a $629K/yr Amazon United States market (414K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
saie setting spray market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $377K–$502K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.4%
- Avg brand age
- 64 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
25
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
32%
Top 20: 72%
Open market
1%
- Well People73%
- Saie14%
- ILIA5%
- Kosas4%
- NE PEOPLE1%
- Wellue1%
- Open — no brand owns it (1 brand, 1%)
Top saie setting spray search terms
- well people192K/yr
- well people makeup109K/yr
- saie setting spray37K/yr
- kosas setting spray18K/yr
- ilia powder12K/yr
- w3ll people7K/yr
- ilia setting powder7K/yr
- ilia soft focus finishing powder4K/yr
- saie cityset setting spray3K/yr
- wellpeople makeup4K/yr
Top saie setting spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Saie Mini CitySet Makeup Setting Spray - Non-Aerosol Face Mist - 16-Hour Hydrating Setting Spray - Natural Dewy Finish - Ultra-Fine Non-Comedogenic Facial Mist - Travel Size Makeup - Vegan (1.01 oz)
Saie$16.804.5★26 rev
ILIA - Soft Focus Setting Powder | Translucent Loose Formula to Blur Soothe Nourish | Lightweight + Long Lasting for All Skin Types | Non-Toxic Vegan Cruelty-Free Talc-Free (0.32 oz | 9 g)
ILIA$36.994.6★558 rev
Well People Supernatural Complexion Stick Foundation + Concealer Buildable Light-to-Medium Coverage Soft Matte Finish Lightweight + Hydrating Multi-Use Vegan & Cruelty-Free 14 Fair Neutral
Well People$24.094.2★730 rev
Well People Lush Lip Tinted Oil Moisturizing Lip Oil For Nourishing & Conditioning Lips Adds Sheer Color Vegan & Cruelty-free Dusty Rose
Well People$10.784.3★530 rev
Kosas Cloud Set Airy Setting Spray + Smoothing Mist Hydrating Makeup Spray Alcohol Free Oil Free 12-Hour Hold Minimizes Appearance of Pores Lightweight Refreshing Face Mist for All Skin Types
Kosas$35.874.6★86 rev
Newest
by launch date
Well People Skinforia Serum Foundation Lightweight Tinted Formula Hydrates Smooths and Evens Skin Tone with Birch Sap and Mushroom Complex Long-Lasting Natural Finish 14 Fair Neutral
Well People$27.1779 rev
Well People Expressionist Curling Mascara Curved Brush and Weightless Formula Lift Separate and Nourish Lashes with Olive and Jojoba Oils Smudge-Resistant Clump- and Flake-Free Black
Well People$18.4786 rev
Saie Mini CitySet Makeup Setting Spray - Non-Aerosol Face Mist - 16-Hour Hydrating Setting Spray - Natural Dewy Finish - Ultra-Fine Non-Comedogenic Facial Mist - Travel Size Makeup - Vegan (1.01 oz)
Saie$16.8026 rev
Well People Poutlove Peptide Lip Balm Hydrating Sheer Tinted Lip Treatment with Peptide Complex Murumuru Butter & Sesame Seed Complex for a Plumper Smoother-Looking Pout Honey Plum
Well People$12.58152 rev
Kosas Cloud Set Airy Setting Spray + Smoothing Mist Hydrating Makeup Spray Alcohol Free Oil Free 12-Hour Hold Minimizes Appearance of Pores Lightweight Refreshing Face Mist for All Skin Types
Kosas$35.8786 rev
Trending
90-day click momentum
NE PEOPLE Womens Lightweight Quilted Zip Vest XXLarge NEWV40BROWN
NE PEOPLE$33.934.3★
Saie Mini CitySet Makeup Setting Spray - Non-Aerosol Face Mist - 16-Hour Hydrating Setting Spray - Natural Dewy Finish - Ultra-Fine Non-Comedogenic Facial Mist - Travel Size Makeup - Vegan (1.01 oz)
Saie$16.804.5★
Well People Expressionist Curling Mascara Curved Brush and Weightless Formula Lift Separate and Nourish Lashes with Olive and Jojoba Oils Smudge-Resistant Clump- and Flake-Free Black
Well People$18.474.4★
Well People Bio Tint SPF 30 Tinted Moisturizer Skin-perfecting Moisturizer Smoothes Imperfections & Moisturizes Skin Vegan & Cruelty-free 4W
Well People$26.174.1★
Well People Bio Tint SPF 30 Tinted Moisturizer Skin-perfecting Moisturizer Smoothes Imperfections & Moisturizes Skin Vegan & Cruelty-free 1C
Well People$26.814.1★
What buyers say about saie setting spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality lip oil”
“Natural color”
“The glow gives a glow up”
“Excellent Mascara”
“Smooth”
“Good for combination skin”
“Easy to remove”
“Great price for Great product”
“excellent application”
“I like that there are less bad chemicals”
What buyers complain about
“not worth the cost”
“Bad color”
“has about come apart”
“Goes on quite dry”
“Allergic to whatever is in it”
“Smells Awful”
“Seems too big”
“never as good as it used to be”
“Did not work as expected”
“Not this mascara”
Top return reasons
Common questions
- Is saie setting spray profitable to sell on Amazon United States?
- The niche generates $629K/yr across 48 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the saie setting spray niche?
- 7 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in saie setting spray?
- Top complaints mined from reviews: Value For Money, Color, Durability. The return rate is 2.6%.
- What does it cost to enter the saie setting spray niche?
- Listings span $10.43–$198.01; the average listing price is $25.12 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.