Safety Razor Kit
FailShoppers spend an estimated $87K a year here, so Safety Razor Kit is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $87K/yr56K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 27 sellers
Flapen Score
Safety Razor Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Safety Razor Kit is stronger. Inside it, weaker.
Market
The Safety Razor Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Safety Razor Kit 56K times last year and spent an estimated $87K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $87Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- safety razor kit35K searches a year
02 · Price
A sale here is worth $34.69.
Listings sell for $34.69 on average, from $9.42 to $131.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.69 that is $0 to $3K a year per listing.
- Average price
- $34.69inside the $15 to $100 sweet spot
- Price range
- $9.42–$131.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #77 within Men's. It carries 5,651 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #77in Men's
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 5,651per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Safety Razor Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
27
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
16%
- Brand 132%
- Brand 217%
- Brand 314%
- Brand 411%
- Brand 56%
- Brand 64%
- Open — no brand owns it (9 brands, 16%)
Demand
Safety Razor Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Safety Razor Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safety razor kit35K/yr
- safety razor set5K/yr
- safety razor shaving kit5K/yr
- gentleman jon4K/yr
- safety razor kit for men4K/yr
- gentleman jon shave kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Safety Razor Kit
We read the reviews and the return reasons for every product selling here.
“Breaks easy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safety Razor Kit questions
Answered from the same tracked data.









