Safety Razor

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

4.7%

Market size, estimated

$2.4Ma year

Peak month

December1.2× the quietest month

Top search term

safety razor928K searches a year

Listings sell for $21.76 on average, from $8.02 to $81.96. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $21.76 that is $65K to $87K a year per listing.

Average price

$21.76inside the $15 to $100 sweet spot

Price range

$8.02–$81.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$65K–$87K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #14 within Men's. It carries 8,434 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#14in Men's

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

8,434per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months