safety razor
Launch itA $2.4M/yr market growing +1.3% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 2.3M searches
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$8.02–$81.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,433.67avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, safety razor is a $2.4M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
safety razor market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $2.2M–$2.7M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 3.0%
- Avg brand age
- 66 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
34
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
23%
- Bambaw33%
- BULIMICA17%
- Vikings Blade13%
- MANSCAPED6%
- THE GROOMING SOCIETY4%
- Merkur3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top safety razor search terms
- safety razor928K/yr
- single blade razor504K/yr
- single blade razors for men171K/yr
- safety razors for men125K/yr
- double edge razor107K/yr
- stainless steel razor43K/yr
- double edge safety razor70K/yr
- single blade razors32K/yr
- single edge razor51K/yr
- mens safety shaving razors35K/yr
Top safety razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bambaw Double Edge Safety Razor for Men & Women Metal Razor with 5 Double Edge Safety Razor Blades Eco-Friendly Razor Silver
Bambaw$17.694.3★20,928 rev
Matte Black Safety Razors for Men Reusable Metal Single Blade Razor
BULIMICA$9.804.1★3,354 rev
VIKINGS BLADE Double Edge Safety Razor for Men + 5 Swedish Steel Blades + Luxury Case. Smooth Reusable Eco-Friendly (The Chieftain)
Vikings Blade$24.184.5★17,367 rev
Bambaw Safety Razor for Women with 5 Double Edge Blades Double Edge Razor Single Blade Razors for Women and Men Reusable & Plastic Free Rose Gold
Bambaw$17.534.3★20,928 rev
MANSCAPED The Plow 2.0 Premium Single Blade Double-Edged Safety Face Razor for Men
MANSCAPED$33.134.5★5,890 rev
Newest
by launch date
SOBIY Double Edge Safety Razor: Eco-Friendly Single Blade Razors for Men & Women Metal Razor for Smooth Daily Shaving - Included Gifts for Fathers Day
SOBIY$13.4026 rev
Bambaw Safety Razor for Men with 5 Blades Double Edge Safety Razors for Men Sustainable Single Blade Razor Zero Waste Metal Razors - Black
Bambaw$17.6620,928 rev
Matte Rose Gold Safety Razor for Women Reusable Metal Single Blade Razor
BULIMICA$9.763,354 rev
KEROPY Single Blade Safety Razor for Men
Keropy$14.73429 rev
The Grooming Society Double Edge Safety Razor for Women Purple with 10 Blades and Silicone Cover - Durable Metal Eco-Friendly Single Blade Razor - Closed Smooth Shave
THE GROOMING SOCIETY$9.05600 rev
Trending
90-day click momentumSOBIY Double Edge Safety Razor: Eco-Friendly Single Blade Razors for Men & Women Metal Razor for Smooth Daily Shaving - Included Gifts for Fathers Day
SOBIY$13.404.9★
Bevel Safety Razor with Brass Weighted Handle and 10 Double Edge Safety Razor Blade Refills Single Blade Razor for Men Designed for Coarse Hair to Prevent Razor Bumps Black
Bevel$45.294.2★
Bic Metal Quality Disposable Mens Shaving Razors Best Single Blade 10-Count
BIC$8.414.4★
The Grooming Society Double Edge Safety Razor for Women Purple with 10 Blades and Silicone Cover - Durable Metal Eco-Friendly Single Blade Razor - Closed Smooth Shave
THE GROOMING SOCIETY$9.054.5★
Matte Rose Gold Safety Razor for Women Reusable Metal Single Blade Razor
BULIMICA$9.764.1★
What buyers say about safety razor
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, after months of use it still performs well”
“Great value”
“easy to replace”
“Smooth shave”
“Durable metal material”
“It is well built”
“safe while using it”
“Exactly what I was wanting”
“Does job well”
“The razor is neither too heavy nor too light”
What buyers complain about
“Didnt last”
“Terrible quality control by Amazon”
“Not convenient to use”
“Waste of money”
“it performs poorly for me”
“Painful :/ This razor caused irritation”
“Not fit for purpose”
“Its a little heavier than you might be used to”
“I have extremely sensitive skin however”
“Terrible handle design”
Top return reasons
Common questions
- Is safety razor profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Launch it (63/100).
- How competitive is the safety razor niche?
- 17 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in safety razor?
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 1.2%.
- When does demand for safety razor peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the safety razor niche?
- Listings span $8.02–$81.96; the average listing price is $21.76 (sweet spot $15–$100). The average incumbent carries 8,434 reviews — the moat a new listing must climb.