Safeguard Liquid Hand Soap

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $404K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

+15.1%

Conversion, latest week

8.3%

Market size, estimated

$404Ka year

Peak month

June1.6× the quietest month

Top search term

safeguard liquid hand soap147K searches a year

Listings sell for $22.27 on average, from $4.12 to $96.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $22.27 that is $17K to $22K a year per listing.

Average price

$22.27inside the $15 to $100 sweet spot

Price range

$4.12–$96.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

0.2%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #417 within Foot & Hand Care. It carries 796 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

83%

Out of stock, average day

2.7%

Average rank

#417in Foot & Hand Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

796per listing

Listings tracked

18

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

76 months