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Saddle Chair with Back Support

Fail

Buyers convert on only 0.7% of searches, so Saddle Chair with Back Support is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$36K/yr42K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
49%top-5 click share · 18 brands · 23 sellers

Flapen Score

Saddle Chair with Back Support against its category

The dotted line is the Beauty & Personal Care average. Past it, Saddle Chair with Back Support is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saddle Chair with Back Support market on Amazon at a glance

Shoppers on Amazon United States searched for Saddle Chair with Back Support 42K times last year and spent an estimated $36K. The top 5 brands take 66% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
0.7%
Market size, estimated
$36Ka year
Peak month
July1.2× the quietest month
Top search term
saddle chair with back support32K searches a year

02 · Price

A sale here is worth $129.20.

Listings sell for $129.20 on average, from $47.85 to $202.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $129.20 that is $0 to $13K a year per listing.

Average price
$129.20above the $15 to $100 sweet spot
Price range
$47.85–$202.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #6,160 within Salon & Spa Equipment. It carries 387 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
89%
Out of stock, average day
8.6%
Average rank
#6,160in Salon & Spa Equipment
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
387per listing
Listings tracked
28

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Saddle Chair with Back Support products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

29%

  • Brand 122%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Saddle Chair with Back Support search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Saddle Chair with Back Support

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Comfort-Overall”
5.8%of orders come back
“Not comfortable”
A buyer, on “Comfort-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Saddle Chair with Back Support questions

Answered from the same tracked data.