Skip to content

S Curl Activator Moisturizer

Fail

The top 5 brands take 100% of clicks, so S Curl Activator Moisturizer is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$139K/yr109K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
74%top-5 click share · 4 brands · 114 sellers

Flapen Score

S Curl Activator Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, S Curl Activator Moisturizer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S Curl Activator Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for S Curl Activator Moisturizer 109K times last year and spent an estimated $139K. All 4 brands take every click. Demand peaks in Mar–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
9.7%
Market size, estimated
$139Ka year
Peak month
May2.0× the quietest month
Top search term
s curl activator moisturizer26K searches a year

02 · Price

A sale here is worth $13.14.

Listings sell for $13.14 on average, from $6.01 to $25.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $13.14 that is $10K to $13K a year per listing.

Average price
$13.14under the $15 to $100 sweet spot
Price range
$6.01–$25.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #717 within Gels. It carries 1,350 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#717in Gels
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,350per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top S Curl Activator Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 226%
  • Brand 37%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

S Curl Activator Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.0×

Search terms

Top S Curl Activator Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s curl activator moisturizer26K/yr
  • luster hair products12K/yr
  • s curl spray7K/yr
  • s curl gel13K/yr
  • scurl curl activator moisturizer15K/yr
  • s curl activator10K/yr
  • lusters6K/yr
  • scurl gel6K/yr
  • lusters s curl activator moisturizer10K/yr
  • s curl moisturizer3K/yr

Reviews and returns

What reviews say buyers love and hate about S Curl Activator Moisturizer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“there was leakage around the bottle”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common S Curl Activator Moisturizer questions

Answered from the same tracked data.