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S Curl

Fail

The top 5 brands take 99% of clicks, so S Curl is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$175K/yr184K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
67%top-5 click share · 6 brands · 150 sellers

Flapen Score

S Curl against its category

The dotted line is the Beauty & Personal Care average. Past it, S Curl is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S Curl market on Amazon at a glance

Shoppers on Amazon United States searched for S Curl 184K times last year and spent an estimated $175K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
8.2%
Market size, estimated
$175Ka year
Peak month
February1.6× the quietest month
Top search term
s curl45K searches a year

02 · Price

A sale here is worth $11.71.

Listings sell for $11.71 on average, from $6.04 to $22.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.71 that is $6K to $9K a year per listing.

Average price
$11.71under the $15 to $100 sweet spot
Price range
$6.04–$22.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Hair Perms, Relaxers & Texturizers. It carries 1,025 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#208in Hair Perms, Relaxers & Texturizers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,025per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top S Curl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

150

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 234%
  • Brand 321%
  • Brand 45%
  • Brand 54%
  • Brand 61%

Demand

S Curl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top S Curl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s curl45K/yr
  • s curl texturizer18K/yr
  • scurl texturizer23K/yr
  • scurl24K/yr
  • jheri curl11K/yr
  • texturizer for men6K/yr
  • s curl texturizer for men19K/yr
  • curl texturizer6K/yr
  • lusters s curl texturizer4K/yr
  • scurl texturizer for men4K/yr

Reviews and returns

What reviews say buyers love and hate about S Curl

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.7%of orders come back
“A bit pricey”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common S Curl questions

Answered from the same tracked data.