S Curl
FailThe top 5 brands take 99% of clicks, so S Curl is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $175K/yr184K searches / yr
- 90-day growth
- +14.1%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 150 sellers
Flapen Score
S Curl against its category
The dotted line is the Beauty & Personal Care average. Past it, S Curl is stronger. Inside it, weaker.
Market
The S Curl market on Amazon at a glance
Shoppers on Amazon United States searched for S Curl 184K times last year and spent an estimated $175K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +14.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $175Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- s curl45K searches a year
02 · Price
A sale here is worth $11.71.
Listings sell for $11.71 on average, from $6.04 to $22.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.71 that is $6K to $9K a year per listing.
- Average price
- $11.71under the $15 to $100 sweet spot
- Price range
- $6.04–$22.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Hair Perms, Relaxers & Texturizers. It carries 1,025 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,025per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top S Curl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
S Curl Texturizer Wave & Curl Creme -Regular
- Price
- $13.85
- Rating
- 4.4/5
- Reviews
- 460
- Age
- 8y ago

Luster Hair S Curl Text Super 1 KI
- Price
- $9.42
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 15y ago

Lusters SCurl Comb Thru Texturizer Kit (Regular Strength)
- Price
- $9.21
- Rating
- 4.2/5
- Reviews
- 823
- Age
- 14y ago

S Curl Texturizer Wave & Curl Creme -Extra Strength
- Price
- $14.03
- Rating
- 4.4/5
- Reviews
- 1,785
- Age
- 17y ago

Lusters S-Curl Activator Moisturizer No Drip 8-Ounce Spray Bottle
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 1,063
- Age
- 17y ago
Trending
estimated 90-day click momentum
Lusters Scurl Texturizer Stylin Gel for Waves & Shortcuts by Lusters
- Price
- $6.04
- Rating
- 4.7/5
- Reviews
- 280
- Age
- 13y ago

Luster SCurl Extra Strength Texturizer
- Price
- $15.61
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

Comb-Thru Regular Texturizer by Pro-Line
- Price
- $9.18
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 13y ago

Lusters SCurl Regular Strength Texturizer
- Price
- $15.35
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 22y ago

African Pride Olive Miracle Curls and Coils Texturizer
- Price
- $9.84
- Rating
- 4.1/5
- Reviews
- 2,324
- Age
- 10y ago
Newest
by launch date
Luster SCurl Extra Strength Texturizer
- Price
- $15.61
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

S Curl Texturizer Wave & Curl Creme -Regular
- Price
- $13.85
- Rating
- 4.4/5
- Reviews
- 460
- Age
- 8y ago

S Curl Texturizer Styling Spray
- Price
- $8.69
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 8y ago

African Pride Olive Miracle Curls and Coils Texturizer
- Price
- $9.84
- Rating
- 4.1/5
- Reviews
- 2,324
- Age
- 10y ago

Lusters Curl Text Kit Size 1 Clay Infused with Olive and Argan Oils For Curly Hair Regular 1kit
- Price
- $9.33
- Rating
- 4.4/5
- Reviews
- 425
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
150
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Luster's34%
- Luster's Scurl34%
- Luster21%
- African Pride5%
- Pro-line Racing4%
- Generic1%
Demand
S Curl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top S Curl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- s curl45K/yr
- s curl texturizer18K/yr
- scurl texturizer23K/yr
- scurl24K/yr
- jheri curl11K/yr
- texturizer for men6K/yr
- s curl texturizer for men19K/yr
- curl texturizer6K/yr
- lusters s curl texturizer4K/yr
- scurl texturizer for men4K/yr
Reviews and returns
What reviews say buyers love and hate about S Curl
We read the reviews and the return reasons for every product selling here.
“A bit pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common S Curl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









