Rusk W8less Hair Dryer
FailThe top 5 brands take 98% of clicks, so Rusk W8less Hair Dryer is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $3.2M/yr761K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 59 sellers
Flapen Score
Rusk W8less Hair Dryer against its category
The dotted line is the Beauty & Personal Care average. Past it, Rusk W8less Hair Dryer is stronger. Inside it, weaker.
Market
The Rusk W8less Hair Dryer market on Amazon at a glance
Shoppers on Amazon United States searched for Rusk W8less Hair Dryer 761K times last year and spent an estimated $3.2M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 761K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $3.2Ma year
- Peak month
- June9.3× the quietest month
- Top search term
- conair infiniti pro hair dryer183K searches a year
02 · Price
A sale here is worth $112.82.
Listings sell for $112.82 on average, from $29.18 to $266.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $112.82 that is $141K to $169K a year per listing.
- Average price
- $112.82above the $15 to $100 sweet spot
- Price range
- $29.18–$266.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $141K–$169K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #83 within Hair Dryers & Accessories. It carries 3,447 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #83in Hair Dryers & Accessories
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,447per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Rusk W8less Hair Dryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
59
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 158%
- Brand 218%
- Brand 315%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Rusk W8less Hair Dryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×
Search terms
Top Rusk W8less Hair Dryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- conair infiniti pro hair dryer183K/yr
- infiniti pro conair hair dryer108K/yr
- conair infiniti pro103K/yr
- sri dry q hair dryer61K/yr
- infinity pro conair hair dryer54K/yr
- infiniti pro conair49K/yr
- rusk hair dryer35K/yr
- paul mitchell hair dryer25K/yr
- conair infinity pro hair dryer20K/yr
- neuro hair dryer20K/yr
Reviews and returns
What reviews say buyers love and hate about Rusk W8less Hair Dryer
We read the reviews and the return reasons for every product selling here.
“Does not get hot enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rusk W8less Hair Dryer questions
Answered from the same tracked data.