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Rusk Speed Freak Hair Dryer

Fail

Demand is soft, at -11.1% this quarter, so Rusk Speed Freak Hair Dryer is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$353K/yr46K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
61%top-5 click share · 9 brands · 35 sellers

Flapen Score

Rusk Speed Freak Hair Dryer against its category

The dotted line is the Beauty & Personal Care average. Past it, Rusk Speed Freak Hair Dryer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rusk Speed Freak Hair Dryer market on Amazon at a glance

Shoppers on Amazon United States searched for Rusk Speed Freak Hair Dryer 46K times last year and spent an estimated $353K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $353K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.8%
Market size, estimated
$353Ka year
Peak month
December2.4× the quietest month
Top search term
rusk speed freak hair dryer17K searches a year

02 · Price

A sale here is worth $131.68.

Listings sell for $131.68 on average, from $39.34 to $240.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $131.68 that is $0 to $13K a year per listing.

Average price
$131.68above the $15 to $100 sweet spot
Price range
$39.34–$240.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #175 within Hair Dryers & Accessories. It carries 4,269 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#175in Hair Dryers & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,269per listing
Listings tracked
19

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Rusk Speed Freak Hair Dryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

35

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • Brand 124%
  • Brand 222%
  • Brand 316%
  • Brand 414%
  • Brand 513%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Rusk Speed Freak Hair Dryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Rusk Speed Freak Hair Dryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rusk speed freak hair dryer17K/yr
  • paul mitchell blow dryer12K/yr
  • rusk engineering w8less professional 2000 watt dryer4K/yr
  • trezoro ionic hair dryer3K/yr
  • paul mitchell blow dryer professional3K/yr
  • trezoro hair dryer4K/yr
  • usmooth hair dryer2K/yr

Reviews and returns

What reviews say buyers love and hate about Rusk Speed Freak Hair Dryer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Weight Light”
13%of negative reviews mention “Durability”
5.3%of orders come back
“has a horrible shelf life”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rusk Speed Freak Hair Dryer questions

Answered from the same tracked data.