Rusk Shampoo
FailThe top 5 brands take 100% of clicks, so Rusk Shampoo is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $57K/yr39K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 70%top-5 click share · 1 brands · 5 sellers
Flapen Score
Rusk Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Rusk Shampoo is stronger. Inside it, weaker.
Market
The Rusk Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Rusk Shampoo 39K times last year and spent an estimated $57K. One brand takes every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $57Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- rusk shampoo28K searches a year
02 · Price
A sale here is worth $25.17.
Listings sell for $25.17 on average, from $15.04 to $46.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.17 that is $0 to $3K a year per listing.
- Average price
- $25.17inside the $15 to $100 sweet spot
- Price range
- $15.04–$46.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.8% of listings are out of stock. The average listing ranks #3,724 within Conditioners. It carries 747 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 100%
- Out of stock, average day
- 38.8%
- Average rank
- #3,724in Conditioners
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 747per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Rusk Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RUSK Sensories Smoother Passionflower and Aloe Smoothing Shampoo Anti-Frizz Formula With Aloe Helps Smooth and Emollients Restore Moisture Balance 35 fl. oz
- Price
- $22.89
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 6y ago

RUSK Sensories Smoother Leave-In Conditioner with Passionflower & Aloe - Frizz Control Shine and Sun Protection for Thick & Thin Hair - Moisture for Straight Curly & Dry Hair - Sulfate Free (35oz)
- Price
- $22.92
- Rating
- 4.7/5
- Reviews
- 2,911
- Age
- 11y ago

RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (10 oz)
- Price
- $23.03
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

RUSK Designer Collection Thickr Thickening Shampoo Plumps Up the Cuticle to Increase Strength Lift and Texture Leaves Hair with Soft and Manageable 33.8 Fl Oz (Pack of 1)
- Price
- $22.51
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 20y ago

RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo Color-Enhancing Conditioner Improves Color and Tone for Dull Silver Gray or White Hair 35 fl. oz
- Price
- $24.04
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 11y ago
Trending
estimated 90-day click momentum
RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (10 fl oz)
- Price
- $23.16
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (33 oz)
- Price
- $46.58
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (10 oz)
- Price
- $23.03
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

RUSK Color Locking Shampoo for Color Treated Hair - Vibrant Color Protecting Shampoo - Professional Care for Shine Strength & Lasting Results (10 fl oz)
- Price
- $23.68
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago

RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (33 fl oz)
- Price
- $44.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (10 oz)
- Price
- $23.03
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (33 oz)
- Price
- $46.58
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

RUSK Color Locking Shampoo for Color Treated Hair - Vibrant Color Protecting Shampoo - Professional Care for Shine Strength & Lasting Results (10 fl oz)
- Price
- $23.68
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 6mo ago

RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (10 fl oz)
- Price
- $23.16
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 6mo ago

RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (33 fl oz)
- Price
- $44.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- RUSK100%
- Open — no brand owns it (0%)
Demand
Rusk Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Rusk Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rusk shampoo28K/yr
- rusk shampoo and conditioner7K/yr
- rusk sensories shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Rusk Shampoo
We read the reviews and the return reasons for every product selling here.
“not for thickening”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rusk Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









