rusk shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.17avg listing price — sweet spot $15–$100
Price range
Incredible$15.04–$46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good746.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$57K$57K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rusk shampoo is a $57K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
rusk shampoo market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #3,724
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 24%
- Out of stock
- 38.8%
- Avg brand age
- 94 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- RUSK100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top rusk shampoo search terms
- rusk shampoo28K/yr
- rusk shampoo and conditioner7K/yr
- rusk sensories shampoo4K/yr
Top rusk shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSK Sensories Smoother Passionflower and Aloe Smoothing Shampoo Anti-Frizz Formula With Aloe Helps Smooth and Emollients Restore Moisture Balance 35 fl. oz
RUSK$22.894.6★240 rev
RUSK Sensories Smoother Leave-In Conditioner with Passionflower & Aloe - Frizz Control Shine and Sun Protection for Thick & Thin Hair - Moisture for Straight Curly & Dry Hair - Sulfate Free (35oz)
RUSK$22.924.7★2,911 rev
RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (10 oz)
RUSK$23.034.4★10 rev
RUSK Designer Collection Thickr Thickening Shampoo Plumps Up the Cuticle to Increase Strength Lift and Texture Leaves Hair with Soft and Manageable 33.8 Fl Oz (Pack of 1)
RUSK$22.514.4★1,286 rev
RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo Color-Enhancing Conditioner Improves Color and Tone for Dull Silver Gray or White Hair 35 fl. oz
RUSK$24.044.5★176 rev
Newest
by launch dateRUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (10 oz)
RUSK$23.0310 rev
RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (33 oz)
RUSK$46.582 rev
RUSK Color Locking Shampoo for Color Treated Hair - Vibrant Color Protecting Shampoo - Professional Care for Shine Strength & Lasting Results (10 fl oz)
RUSK$23.682 rev
RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (10 fl oz)
RUSK$23.162 rev
RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (33 fl oz)
RUSK$44.880 rev
Trending
90-day click momentumRUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (10 fl oz)
RUSK$23.163.5★
RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (33 oz)
RUSK$46.583.5★
RUSK Elevate Weightless Volume Shampoo - Lightweight Volumizing Shampoo for Fine Flat Hair with Lift Strength and a Smooth Finish (10 oz)
RUSK$23.034.4★
RUSK Color Locking Shampoo for Color Treated Hair - Vibrant Color Protecting Shampoo - Professional Care for Shine Strength & Lasting Results (10 fl oz)
RUSK$23.683.0★
RUSK Quench Intense Hydrating Shampoo - Moisturizing Cleanser for Dry Hair - Hydrating Formula with Shea Butter for Curly Coarse Hair - Gentle Salon Care for Shine Softness Smooth Finish (33 fl oz)
RUSK$44.880.0★
What buyers say about rusk shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“I have found the Rusk to be a good quality shampoo”
“It is really good: it eliminates yellow tones from the hair”
“Works well for my very fine hair”
“Great for hair styling”
“Love the scent of this conditioner”
“Super soft”
“Just what I was looking for”
“Adds moisture”
“Been using it for years, gives good thickness and texture”
“Color true”
What buyers complain about
“not for thickening”
“It has a strong chemical odor”
“Not money well spent”
“Unfortunately, this time it did not work; the orange top would not spray”
“Made my hair look a little greasy”
“This product did not work well for my fine hair”
“Kinda made my hair fuzzy”
“And, even though the 6 oz bottle is small-ish, I find it difficult to grip in one hand whilst pressing down on the sprayer, especially if my hands are wet”
“Im am allergic to fragrance”
“it is a bit heavier than Calm”
Top return reasons
Common questions
- Is rusk shampoo profitable to sell on Amazon United States?
- The niche generates $57K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the rusk shampoo niche?
- 1 brands and 5 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rusk shampoo?
- Top complaints mined from reviews: Thickness, Smell, Value For Money. The return rate is 0.6%.
- When does demand for rusk shampoo peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the rusk shampoo niche?
- Listings span $15.04–$46.58; the average listing price is $25.17 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.