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Rusk Hairspray

Fail

The top 5 brands take 100% of clicks, so Rusk Hairspray is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$98K/yr44K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
92%top-5 click share · 1 brands · 4 sellers

Flapen Score

Rusk Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Rusk Hairspray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rusk Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Rusk Hairspray 44K times last year and spent an estimated $98K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
12.6%
Market size, estimated
$98Ka year
Peak month
October1.3× the quietest month
Top search term
rusk hairspray29K searches a year

02 · Price

A sale here is worth $17.67.

Listings sell for $17.67 on average, from $17.06 to $18.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $17.67 that is $18K to $22K a year per listing.

Average price
$17.67inside the $15 to $100 sweet spot
Price range
$17.06–$18.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #680 within Hair Sprays. It carries 1,377 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#680in Hair Sprays
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,377per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 116 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
116 months

Products

Top Rusk Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Rusk Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rusk Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rusk hairspray29K/yr
  • rusk w8less hair spray6K/yr
  • rusk hair spray4K/yr
  • w8less hairspray3K/yr
  • rusk w8less hairspray2K/yr

Reviews and returns

What reviews say buyers love and hate about Rusk Hairspray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“it was too expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rusk Hairspray questions

Answered from the same tracked data.