Running Headband for Women Cold Weather

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -87.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

-87.9%

Conversion, latest week

1.9%

Market size, estimated

$40Ka year

Peak month

December25.0× the quietest month

Top search term

knit headband29K searches a year

Listings sell for $11.53 on average, from $5.39 to $24.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.53 that is $0 to $1K a year per listing.

Average price

$11.53under the $15 to $100 sweet spot

Price range

$5.39–$24.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #4,979 within Headbands. It carries 1,940 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#4,979in Headbands

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,940per listing

Listings tracked

44

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months