rumi purple hair
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Price range
Good$8.06–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,647.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, rumi purple hair is a $63K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
rumi purple hair market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $40K–$54K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #678
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 14.9%
- Avg brand age
- 12 months
- Avg seller age
- 370 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14
Sellers
15
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
25%
- GetGal33%
- JIEANYAN15%
- Alrence7%
- Arcpor7%
- Abrastin7%
- DRENVAC6%
Demand
Weekly Amazon search volume, last 39 weeks — -12.3% search growth over the last 90 days.Top rumi purple hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Getgal 24 inch Purple Braids Ponytail Hair Pre Braiding Hair with Tie Synthetic Purple Hair Extensions for Halloween Costume Cosplay24inch Braids Ponytail
GetGal$14.974.6★189 rev
Purple Braiding Hair 24Inch 3 Packs Braiding Hair Pre Stretched Colored Hair Extensions for Twist or Box Braids Long Synthetic Crochet Braids for Stage Party Christmas Halloween Costume Cosplay
JIEANYAN$10.884.6★663 rev
Alrence Purple Braiding Hair Pre Stretched Long Braid 30 Inch 2 Packs Professional Braiding Hair Extensions Synthetic Crochet Twist Braids (30 Inch Purple)
Alrence$17.004.4★7,055 rev
Long Purple Braiding Hair Pre Stretched Synthetic Braiding hair Extensions for Braids Purple Hair Extensions for Stage Party Halloween Costume Cosplay
Arcpor$15.484.3★712 rev
Abrastin Purple Braiding Hair 20 Inch Pre Stretched Braiding Hair Extensions 2 Packs Long Synthetic Crochet Hair Twist Braids for Stage Party Halloween Costume Cosplay
Abrastin$10.404.3★335 rev
Newest
by launch date
Long Purple Braids Ponytail Synthetic 26 Inch Pre-Braided Hair with Tie Easy Install for Halloween Costume Cosplay Hair Extensions26 inch Purple
DRENVAC$10.6036 rev
Purple Braided Ponytail Hair Extension 26-Inch
JingChyx$13.6125 rev
SEIKEA Purple Braiding Hair Ponytail 30 Extra Long Purple Hair Extensions for Cosplay Costume Crazy Hair Day Ready-to-Wear Pre-Braided Ponytail Lightweight Kid-Friendly Synthetic Braids Hair
SEIKEA$15.8844 rev
Getgal 24 inch Purple Braids Ponytail Hair Pre Braiding Hair with Tie Synthetic Purple Hair Extensions for Halloween Costume Cosplay24inch Braids Ponytail
GetGal$14.97189 rev
24 Inch Long Purple Braid Ponytail Extensions Pre Stretched Purple Hair Extensions for Braids Easy Clip in Ponytail for Teen Cosplay Halloween Costume(24 Inch)
OOPPOO$14.7496 rev
Trending
90-day click momentumLong Purple Braids Ponytail Synthetic 26 Inch Pre-Braided Hair with Tie Easy Install for Halloween Costume Cosplay Hair Extensions26 inch Purple
DRENVAC$10.604.6★
Purple Braided Ponytail Hair Extension 26-Inch
JingChyx$13.614.6★
SEIKEA Purple Braiding Hair Ponytail 30 Extra Long Purple Hair Extensions for Cosplay Costume Crazy Hair Day Ready-to-Wear Pre-Braided Ponytail Lightweight Kid-Friendly Synthetic Braids Hair
SEIKEA$15.884.4★
24 Inch Long Purple Braid Ponytail Extensions Pre Stretched Purple Hair Extensions for Braids Easy Clip in Ponytail for Teen Cosplay Halloween Costume(24 Inch)
OOPPOO$14.744.3★
Purple Braiding Hair Pre Stretched 24 Inch 2 Packs Braiding Hair Extensions for Braids Soft Yaki Texture Long Synthetic Crochet Braids Twist Hair for Halloween Costume Cosplay (24Inch Dark Purple)
JIEANYAN$8.634.6★
What buyers say about rumi purple hair
What buyers praise and complain about, mined from review topics.What buyers love
“Is very well made”
“Color was accurate”
“Affordable”
“Ease to use”
“The hair is soft”
“The most perfect Rumi hair”
“its stayed together well considering the wear”
“Perfect feels like hair”
“This is a beautiful long and thick braid”
“As pictured”
What buyers complain about
“Very heavy”
“Hard to work with”
“cheap made”
“Smell is so awful”
“They do not stay in hair”
“Didn't look like hair”
“And me too we waisted our money for nothing”
“One time use”
“It's very long”
“Darker than expected”
Top return reasons
Common questions
- Is rumi purple hair profitable to sell on Amazon United States?
- The niche generates $63K/yr across 16 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the rumi purple hair niche?
- 14 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in rumi purple hair?
- Top complaints mined from reviews: Weight Heavy, Ease Of Use, Quality-Overall. The return rate is 5.5% — above our launch gate.
- What does it cost to enter the rumi purple hair niche?
- Listings span $8.06–$28.62; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 1,648 reviews — the moat a new listing must climb.