Rumi Purple Hair

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

13.6%

Market size, estimated

$63Ka year

Top search term

rumi purple hair19K searches a year

Listings sell for $13.44 on average, from $8.06 to $28.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.44 that is $0 to $1K a year per listing.

Average price

$13.44under the $15 to $100 sweet spot

Price range

$8.06–$28.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #678 within Hair Extensions. It carries 1,648 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

14.9%

Average rank

#678in Hair Extensions

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,648per listing

Listings tracked

16

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

12 months