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Rumi Accessories

Fail

Shoppers spend an estimated $49K a year here, so Rumi Accessories is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$49K/yr73K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
53%top-5 click share · 23 brands · 26 sellers

Flapen Score

Rumi Accessories against its category

The dotted line is the Beauty & Personal Care average. Past it, Rumi Accessories is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rumi Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Rumi Accessories 73K times last year and spent an estimated $49K. The top 5 brands take 53% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
3.9%
Market size, estimated
$49Ka year
Top search term
rumi accessories kpop demon hunters21K searches a year

02 · Price

A sale here is worth $17.19.

Listings sell for $17.19 on average, from $4.40 to $43.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.19 that is $0 to $2K a year per listing.

Average price
$17.19inside the $15 to $100 sweet spot
Price range
$4.40–$43.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #2,007 within Body. It carries 527 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
15.6%
Average rank
#2,007in Body
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
23

04 · Newcomers

4 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 6 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
4Amazon's first-year sales bar
Average brand age
6 months

Products

Top Rumi Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23

Sellers

26

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

53%

Top 20: 95%

Open market

43%

  • Brand 117%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Rumi Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 7.8× · 9 of 12 months tracked

Search terms

Top Rumi Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rumi accessories kpop demon hunters21K/yr
  • rumi accessories33K/yr
  • rumi costume accessories11K/yr
  • rumi costume accessories kids5K/yr
  • rumi accessories for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Rumi Accessories

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
3.9%of orders come back
“Easily broke”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rumi Accessories questions

Answered from the same tracked data.