Rue 21 Perfume for Women

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

3.4%

Market size, estimated

$97Ka year

Peak month

January3.5× the quietest month

Top search term

rue 21 black34K searches a year

Listings sell for $25.71 on average, from $13.62 to $38.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $25.71 that is $13K to $19K a year per listing.

Average price

$25.71inside the $15 to $100 sweet spot

Price range

$13.62–$38.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$13K–$19K

Returns

0.0%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #551 within Men's. It carries 2,120 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

50%

Out of stock, average day

17.1%

Average rank

#551in Men's

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,120per listing

Listings tracked

10

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months