rue 21 perfume for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.71avg listing price — sweet spot $15–$100
Price range
Great$13.62–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,119.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 111K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rue 21 perfume for women is a $97K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rue 21 perfume for women market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $103K–$129K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 70%
- Out of stock
- 17.1%
- Avg brand age
- 70 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Curve39%
- Rue 2129%
- oleum crete24%
- Liz Claiborne6%
- Kenneth Cole3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Top rue 21 perfume for women search terms
- rue 21 black34K/yr
- curve black cologne for men19K/yr
- rue 21 black cologne12K/yr
- curve black11K/yr
- black rue 21 cologne for men7K/yr
- rue 21 black cologne for men9K/yr
- cj black cologne rue 214K/yr
- cj black cologne3K/yr
- curve black cologne4K/yr
- black rue 213K/yr
Top rue 21 perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Curve Black Mens Cologne Fragrance Spray Casual Day or Night Scent 4.2 fl oz
Curve$23.084.6★8,549 rev
Royal Fragrance Double Black 3.3 Ounces Mens Eau de Toilette Spray Cologne
oleum crete$13.624.2★230 rev
Rue 21 CJ White Mens Cologne Spray - 1.7 fl oz (50 ml)
Rue 21$28.934.7★145 rev
Rue 21 CJ Black Mens Cologne Spray - 1.7 fl oz (50 ml)
Rue 21$34.674.7★1,151 rev
Rue 21 21 Black Eau De Parfum Womens Perfume Spray - 1.7 fl oz (50 ml)
Rue 21$24.324.6★947 rev
Newest
by launch date
Rue 21 Gold Womens Perfume Spray - 1.7 fl oz (50 ml)
Rue 21$20.80179 rev
LIZ CLAIBORNE Curve Black For Men - 4 Piece Gift Set - 4.2 Oz Eau De Cologne Spray 3.4 Oz After Shave Balm 3.4 Oz Shower Gel 1.7 Oz Deodorant
Liz Claiborne$34.1521 rev
Rue 21 CJ White Mens Cologne Spray - 1.7 fl oz (50 ml)
Rue 21$28.93145 rev
Rue 21 CJ Black Mens Cologne Spray - 1.7 fl oz (50 ml)
Rue 21$34.671,151 rev
Rue 21 21 Black Eau De Parfum Womens Perfume Spray - 1.7 fl oz (50 ml)
Rue 21$24.32947 rev
Trending
90-day click momentumRue 21 CJ White Mens Cologne Spray - 1.7 fl oz (50 ml)
Rue 21$28.934.7★
Rue 21 Gold Womens Perfume Spray - 1.7 fl oz (50 ml)
Rue 21$20.804.6★
Royal Fragrance Double Black 3.3 Ounces Mens Eau de Toilette Spray Cologne
oleum crete$13.624.2★
Rue 21 CJ Red Cologne Spray for Guys 1.7 Fl Oz
Rue 21$38.874.7★
Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 0.5 Fl. Oz.
Kenneth Cole$15.814.6★
What buyers say about rue 21 perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Great Christmas gift”
“It's an excellent value for the money”
“Item just as described”
“The product fits easily in the palm of your hand”
“Excellent product”
“Teenager approved”
“Easy to like”
“Breathtaking smell”
“Sprayer works well”
What buyers complain about
“smells like pure rubbing alcohol”
“is VERY small”
“Dont shop by price”
“Junk”
“it was literally just rubbing alcohols or something”
“doesn't last”
“Its not Double Black”
“And it seems to trigger some sort of allergic reaction”
“Kinda weak”
Common questions
- Is rue 21 perfume for women profitable to sell on Amazon United States?
- The niche generates $97K/yr across 10 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the rue 21 perfume for women niche?
- 5 brands and 63 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rue 21 perfume for women?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for rue 21 perfume for women peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the rue 21 perfume for women niche?
- Listings span $13.62–$38.87; the average listing price is $25.71 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.