Is ruby woo mac lipstick profitable to sell on Amazon United States?

The niche generates $116K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).

How competitive is the ruby woo mac lipstick niche?

7 brands and 177 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in ruby woo mac lipstick?

Top complaints mined from reviews: Color, Moist/Dry, Ease Of Application. The return rate is 0.8%.

When does demand for ruby woo mac lipstick peak?

Demand peaks in Oct–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the ruby woo mac lipstick niche?

Listings span $1.05–$27.38; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 25,641 reviews — the moat a new listing must climb.

ruby woo mac lipstick

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.67

avg listing price — sweet spot $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$1.05–$27.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$116K

$116K/yr · 169K searches

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad25,641

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ruby woo mac lipstick is a $116K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ruby woo mac lipstick market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $94K–$125K; units × avg price
Conversion rate: 4.4%
Avg BSR: #284
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 0.3%
Avg brand age: 69 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

177

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

MAC76%
MAYBELLINE9%
Cyber Scents8%
e.l.f.2%
REVLON2%
The Lip Bar2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top ruby woo mac lipstick search terms

ruby woo mac lipstick50K/yr -8.7%5.5% conv.
mac ruby woo lipstick40K/yr -1.7%5.3% conv.
blue red lipstick21K/yr -3.9%1.1% conv.
mac ruby woo14K/yr +5.3%3.9% conv.
ruby woo14K/yr -7.1%3.3% conv.
red lipstick with blue undertone10K/yr -2.2%0.9% conv.
ruby woo lipstick6K/yr +3.9%3.9% conv.
mac lipstick ruby woo6K/yr +15.1%5.6% conv.
mac ruby woo matte lipstick5K/yr -18.1%5.3% conv.
ruby woo mac2K/yr -6.0%1.8% conv.

All search terms

Top ruby woo mac lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick

MAC$24.034.5★393 rev

MAC Retro Matte Lipstick Ruby Woo 1 Count Multicolor 0.10 Ounce

MAC$24.804.6★2,424 rev

Mac Lip Care -Ruby Woo - Retro Matte Lipstick 0.1 Oz by Cyber Scents

Cyber Scents$27.384.5★33 rev

MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz

MAC$25.474.6★435 rev

MAC Little Lipstick Color Ruby Woo Red Mini (MACS7P004)

MAC$19.854.4★220 rev

Newest

by launch date

MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)

MAYBELLINE$7.922,121 rev

6mo ago

Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick

MAC$24.03393 rev

2y ago

The Lip Bar - Nonstop Liquid Matte Lipstick Mini 2-Pack Bawse Lady (Blue Red) + Rich Auntie (Deep Berry) - High Pigment - One Swipe - Long Lasting - Jojoba Oil & Vitamin E - Vegan - .05 fl oz each

The Lip Bar$14.491,831 rev

2y ago

e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free No Regrets

e.l.f.$7.136,462 rev

3y ago

MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz

MAC$25.47435 rev

4y ago

What buyers say about ruby woo mac lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color49%

“Great color choices”

Quality-Overall7%

“high quality lipstick”

Value For Money6%

“They are very affordable”

Soft Feel6%

“It is soft and creamy”

Durability5%

“Long lasting & true to color”

Moist/Dry4%

“the moisturizing qualities”

Ease Of Application3%

“Easy to apply”

Advertised Vs Actual Product2%

“Just what I wanted”

Color Fading/Discoloration2%

“Great color stays on”

Coverage2%

“good coverage”

What buyers complain about

Color25%

“Not red”

Moist/Dry13%

“very very dry”

Ease Of Application4%

“the application is poor”

Durability3%

“Broke very easily”

Smudge Resistance3%

“It is not smudge resistant”

Value For Money3%

“Waste of money”

Allergies3%

“Allergic Reaction”

Texture/Consistency-Overall2%

“The texture feels overly slick”

Size-Overall2%

“Very small”

Advertised Vs Actual Product1%

“False advertisement, comes off”

Top return reasons

Color61%

Advertised Vs Actual Product9%

Product Condition6%

Moist/Dry4%

Functionality-Overall2%

Value For Money2%