Rubber Bands for Hair

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

12.8%

Market size, estimated

$1.1Ma year

Peak month

August2.0× the quietest month

Top search term

rubber bands for hair533K searches a year

Listings sell for $5.80 on average, from $3.01 to $9.80. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $5.80 that is $35K to $46K a year per listing.

Average price

$5.80under the $15 to $100 sweet spot

Price range

$3.01–$9.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$35K–$46K

Returns

0.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Elastics & Ties. It carries 11,233 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#117in Elastics & Ties

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

11,233per listing

Listings tracked

33

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months