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Royal Blend

Fail

The top 5 products take 100% of clicks, so Royal Blend is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$151K/yr124K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 30 sellers

Flapen Score

Royal Blend against its category

The dotted line is the Beauty & Personal Care average. Past it, Royal Blend is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Blend market on Amazon at a glance

Shoppers on Amazon United States searched for Royal Blend 124K times last year and spent an estimated $151K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
3.1%
Market size, estimated
$151Ka year
Top search term
royal blend sequoia28K searches a year

02 · Price

A sale here is worth $39.53.

Listings sell for $39.53 on average, from $32.35 to $52.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $39.53 that is $4K to $10K a year per listing.

Average price
$39.53inside the $15 to $100 sweet spot
Price range
$32.35–$52.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #1,486 within Men's. It carries 89 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
16.7%
Average rank
#1,486in Men's
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
89per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Royal Blend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 235%

Demand

Royal Blend search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25OctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2× · 10 of 12 months tracked

Search terms

Top Royal Blend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal blend sequoia28K/yr
  • royal blend25K/yr
  • royal blend french avenue16K/yr
  • french avenue royal blend12K/yr
  • french avenue royal blend sequoia8K/yr
  • royal blend sequoia french avenue29K/yr
  • royal blend perfume3K/yr
  • royal blend fragrance world1K/yr
  • royal blend vintage2K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Blend

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.1%of orders come back
“To smelling strange and I dont like that”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Royal Blend questions

Answered from the same tracked data.