Is roux profitable to sell on Amazon United States?

The niche generates $173K/yr across 6 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (37/100).

How competitive is the roux niche?

4 brands and 76 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in roux?

Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Value For Money. The return rate is 0.0%.

When does demand for roux peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the roux niche?

Listings span $7.37–$21.94; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.

roux

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.32

avg listing price — sweet spot $15–$100

Review moat

Good1,495.33

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$7.37–$21.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$173K

$173K/yr · 139K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, roux is a $173K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

roux market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $215K–$286K; units × avg price
Conversion rate: 8.7%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.6%
Avg brand age: 82 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Roux55%
SAVOIE'S30%
Tony Chachere's12%
Kary's Roux3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top roux search terms

roux54K/yr -21.6%5.7% conv.
roux rejuvenating keratin repair and shine10K/yr +146.6%13.6% conv.
roux mix for gumbo29K/yr -66.3%7.3% conv.
gumbo roux18K/yr -43.7%4.3% conv.
roux keratin4K/yr +51.9%1.0% conv.
roux rejuvenating keratin repair and shine leave in treatment4K/yr +72.4%0.6% conv.
roux mix6K/yr -25.1%7.4% conv.
roux keratin leave in treatment6K/yr -58.7%7.7% conv.
gumbo roux in a jar5K/yr -70.3%5.5% conv.
jar roux2K/yr -47.5%5.3% conv.

All search terms

Top roux products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roux Argan Oil Keratin Repair & Shine Leave in Treatment Rejuvinating Formula for Damaged Hair 8.45 Fl Oz

Roux$10.474.7★3,390 rev

SAVOIES Old Fashioned Dark Roux (16 oz)

SAVOIE'S$12.874.6★1,851 rev

Savoie Old Fashion Dark Roux (2pk)

SAVOIE'S$20.704.7★1,519 rev

Tony Chacheres Instant Roux Mix 10.0 Ounces

Tony Chachere's$7.374.7★1,468 rev

SAVOIES Old Fashioned Light Roux (16 oz)

SAVOIE'S$12.574.6★191 rev

Newest

by launch date

Karys Original Roux 16oz (Pack of 2) - Rich and Authentic Cajun Flavor - Best For Gumbo Stews and Etouffee - Elevate your cooking with the rich and flavorful Karys Roux

Kary's Roux$21.94553 rev

10y ago

Savoie Old Fashion Dark Roux (2pk)

SAVOIE'S$20.701,519 rev

10y ago

SAVOIES Old Fashioned Dark Roux (16 oz)

SAVOIE'S$12.871,851 rev

14y ago

Roux Argan Oil Keratin Repair & Shine Leave in Treatment Rejuvinating Formula for Damaged Hair 8.45 Fl Oz

Roux$10.473,390 rev

16y ago

Tony Chacheres Instant Roux Mix 10.0 Ounces

Tony Chachere's$7.371,468 rev

17y ago

What buyers say about roux

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent product”

Ease Of Use18%

“Easy to use”

Taste-Overall15%

“As delicious as homemade”

Smell11%

“Beautiful smell and my favorite of smell of my leave-ins”

Flavor7%

“Has a wonderful flavor”

Soft Feel4%

“It leaves my hair feeling soft”

Moist/Dry3%

“Great for dry, frizzy hair”

Value For Money3%

“Great find for the $”

Texture/Consistency-Overall3%

“The texture is exactly what you would expect”

Advertised Vs Actual Product2%

“Exactly as ordered”

What buyers complain about

Taste-Overall15%

“Gave my food too much of a burnt taste”

Ingredients-Overall13%

“The worst ingredients”

Value For Money11%

“waste of money”

Leak-Proof8%

“Leaking bottle”

Ease Of Use5%

“hard to get out of jar”

Contamination5%

“One of the jar was cracked the ingredients was seeping out”

Burnt/Roasted/Overbaked5%

“Unfortunately, the roux tasted burnt out of the jar and into the gumbo”

Texture/Consistency-Overall5%

“I was disappointed in the overall texture while following the directions to prepare explicitly”

Oily/Greasy4%

“When it dries it makes your hair feel greasy and sticky and it keeps getting tangled”

Quality-Overall3%

“although theyre not perfect I already feel a deeper moistened difference”

Common questions

Is roux profitable to sell on Amazon United States?: The niche generates $173K/yr across 6 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (37/100).
How competitive is the roux niche?: 4 brands and 76 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in roux?: Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Value For Money. The return rate is 0.0%.
When does demand for roux peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the roux niche?: Listings span $7.37–$21.94; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.