Round Lab Sunscreen

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+46.5%

Conversion, latest week

6.1%

Market size, estimated

$2.4Ma year

Peak month

June2.9× the quietest month

Top search term

innisfree sunscreen433K searches a year

Listings sell for $19.33 on average, from $14.43 to $32.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $19.33 that is $116K to $155K a year per listing.

Average price

$19.33inside the $15 to $100 sweet spot

Price range

$14.43–$32.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$116K–$155K

Returns

1.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #440 within Sunscreens & Tanning Products. It carries 1,929 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#440in Sunscreens & Tanning Products

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,929per listing

Listings tracked

17

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months