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44

round brush set

Skip it

Soft demand (-14.7% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 18Conversion 24Competition 75Returns 38Price range 89Avg price 95Brand share 29Review moat 45Quality gap 62

Avg price

Incredible$39.22

avg listing price — sweet spot $15–$100

Price range

Great$8.92–$94.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,983.97

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$77K

$77K/yr · 102K searches

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, round brush set is a $77K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

round brush set market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$98K–$118K
units × avg price
Conversion rate
1.9%
Avg BSR
#1,305
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
3.3%
Avg brand age
49 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

10%

  • Olivia Garden43%
  • Aozzy20%
  • Lily England16%
  • Ellen Evyse5%
  • BTYMS4%
  • Qibiyuu2%
  • Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -14.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Top round brush set search terms

  • round brush set59K/yr
  • olivia garden round brush set23K/yr
  • olivia garden brush set8K/yr
  • round brush set for blow out7K/yr
  • blowout brush set6K/yr
All search terms

Top round brush set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about round brush set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Brush Quality10%

“Great Brush”

Hair Styling9%

“Beautiful curls”

Value For Money9%

“Good price”

Suitability Straight Hair6%

“It works beautifully for styling my hair”

Soft Feel6%

“it smooths very well”

Ease Of Use6%

“Easy to use”

Size-Overall5%

“good size”

Moist/Dry4%

“Great for drying hair”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Quality-Overall17%

“The brushes are very poor quality”

Durability8%

“it literally started cracking”

Value For Money6%

“given that it is not cheap”

Ease Of Use6%

“Not good for work use”

Size-Overall6%

“However I thought one would be a little smaller”

Advertised Vs Actual Product5%

“It doesnt work like as described”

Hard Feel5%

“Bristles are extremely hard”

Damage/Burn Hair5%

“It broke and burnt my hair from the beginning”

Suitability Short Hair5%

“They bristles really pulled the hair”

Hair Related4%

“At first, they pulled my hair a lot”

Top return reasons

Size-Overall45%
Advertised Vs Actual Product8%
Quality-Overall7%
Suitability Short Hair5%
Functionality-Overall4%
Hard Feel3%
Suitability Long Hair3%
Brush Quality2%
Damage/Burn Hair2%
Product Condition2%

Common questions

Is round brush set profitable to sell on Amazon United States?
The niche generates $77K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (44/100).
How competitive is the round brush set niche?
14 brands and 16 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in round brush set?
Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 4.0%.
When does demand for round brush set peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the round brush set niche?
Listings span $8.92–$94.98; the average listing price is $39.22 (sweet spot $15–$100). The average incumbent carries 1,984 reviews — the moat a new listing must climb.