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Round Brush for Blow Drying

Maybe

Shoppers spend $3.4M a year here. But demand is soft, at -4.5% this quarter, so Round Brush for Blow Drying is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$3.4M/yr3.3M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
41%top-5 click share · 19 brands · 52 sellers

Flapen Score

Round Brush for Blow Drying against its category

The dotted line is the Beauty & Personal Care average. Past it, Round Brush for Blow Drying is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Brush for Blow Drying market on Amazon at a glance

Shoppers on Amazon United States searched for Round Brush for Blow Drying 3.3M times last year and spent an estimated $3.4M. The top 5 brands take 76% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.6%
Market size, estimated
$3.4Ma year
Peak month
January1.3× the quietest month
Top search term
round brush1.3M searches a year

02 · Price

A sale here is worth $15.41.

Listings sell for $15.41 on average, from $3.98 to $47.36. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $15.41 that is $77K to $92K a year per listing.

Average price
$15.41inside the $15 to $100 sweet spot
Price range
$3.98–$47.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
$77K–$92K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #176 within Hair Brushes. It carries 7,595 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#176in Hair Brushes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
7,595per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Round Brush for Blow Drying products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$135K$270K$405K$540K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

52

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

20%

  • AIMIKE27%
  • Conair22%
  • Osensia14%
  • Sndyi7%
  • BANGMENG7%
  • Olivia Garden4%

Demand

Round Brush for Blow Drying search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Round Brush for Blow Drying search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round brush1.3M/yr
  • round brush for blow out816K/yr
  • round hair brush237K/yr
  • round hair brush for blow drying162K/yr
  • round brush for blow drying104K/yr
  • roller brush80K/yr
  • round brush for bangs55K/yr
  • brush for blow drying70K/yr
  • hair brush round60K/yr
  • hair brush for blow drying53K/yr

Reviews and returns

What reviews say buyers love and hate about Round Brush for Blow Drying

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.11

Broken

Broke in less than two months

Didnt last

Size-Overall9%−0.01

Too small

this is HUGE

They are shorter

Hair Related8%−0.06

It fried my hair

my hair also doesnt hold with this one at all

Pulls hair

Heating6%−0.04

It did heat up

Gets hot

Not enough Heat

Suitability Short Hair6%−0.03

Not good for shorter hair

My hair is too short

Too big for short hair

Love

Quality-Overall11%+0.48

Great quality, exactly as described, and arrived on time

Amazing tool

Amazing quality

Brush Quality11%+0.49

Amazing Brush

Soft bristles

Good quality brush

Ease Of Use9%+0.59

Ease of Use

Easy to handle

Easy to hold

Hair Styling8%+0.74

Smooth curls

straighten it well

easy to style

Value For Money7%+0.33

Great Value

less expensive

Great deal

Return

2.9% Return rate 59% Fixable by listing

Size-Overall42%███▇▇█

Too small

this is HUGE

They are shorter

Suitability Short Hair8%█████▇

Not good for shorter hair

My hair is too short

Too big for short hair

Advertised Vs Actual Product7%▇▇▇██▇
Functionality-Overall6%█▆▇█▇▇

Did not work

Not functional

Will not turn on

Suitability Long Hair6%█▇████

FAQ

Common Round Brush for Blow Drying questions

Answered from the same tracked data.