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Round Beard Brush

Fail

Demand is soft, at -35.7% this quarter, so Round Beard Brush is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$76K/yr61K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
65%top-5 click share · 8 brands · 10 sellers

Flapen Score

Round Beard Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Round Beard Brush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Beard Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Round Beard Brush 61K times last year and spent an estimated $76K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
4.0%
Market size, estimated
$76Ka year
Top search term
the beard struggle22K searches a year

02 · Price

A sale here is worth $30.56.

Listings sell for $30.56 on average, from $6.95 to $109.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.56 that is $3K to $8K a year per listing.

Average price
$30.56inside the $15 to $100 sweet spot
Price range
$6.95–$109.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Hair Brushes. It carries 841 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#367in Hair Brushes
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
841per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Round Beard Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 164%
  • Brand 213%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Round Beard Brush search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Round Beard Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the beard struggle22K/yr
  • beard struggle14K/yr
  • round beard brush11K/yr
  • viking roller beard brush6K/yr
  • round beard brush for men5K/yr
  • beard roller brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Round Beard Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brush Quality”
11%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Dangerously bad quality brushes”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Round Beard Brush questions

Answered from the same tracked data.