Is rosie the riveter costume profitable to sell on Amazon United States?

The niche generates $198K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the rosie the riveter costume niche?

23 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in rosie the riveter costume?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 11.7% — above our launch gate.

When does demand for rosie the riveter costume peak?

Demand peaks in Sep–Oct; the busiest month runs 14.2× the quietest.

What does it cost to enter the rosie the riveter costume niche?

Listings span $5.67–$76.13; the average listing price is $25.05 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.

rosie the riveter costume

Worth a look

Shows a sweet-spot price point ($25.05 avg), but high returns (11.7%) keeps it on the watch list.

Avg price

Incredible$25.05

avg listing price — sweet spot $15–$100

Price range

Great$5.67–$76.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Good761

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.2%

90-day search growth — must beat 0% to launch

Market size

Okay$198K

$198K/yr · 177K searches

Returns

Bad11.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, rosie the riveter costume is a $198K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

rosie the riveter costume market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $150K–$200K; units × avg price
Conversion rate: 4.5%
Avg BSR: #12,636
Page quality: 0%
Prime: 85%
Sponsored: 67%
Out of stock: 7.2%
Avg brand age: 48 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

49%

Top 20: 93%

Open market

43%

Ann Arbor T-shirt Co.17%
ASVP Shop12%
WORK IDEA9%
Omoone9%
Fun Costumes6%
Allegra K4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 14.2×

Open Trend

Top rosie the riveter costume search terms

rosie the riveter costume102K/yr +35.2%3.4% conv.
rosie the riveter48K/yr -1.6%1.3% conv.
rosie riveter costume6K/yr -14.5%2.8% conv.
rosie the riveter costume women12K/yr +78.8%1.6% conv.
rosie the riveter accessories9K/yr +6.4%4.5% conv.

All search terms

Top rosie the riveter costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rosie The Riveter We Can Do It - Feminist Rosey Rosy V-Neck T-Shirt for Women-(Vneck L)

Ann Arbor T-shirt Co.$19.944.6★2,071 rev

Rosie The Riveter Costume Kit Bandana Name Patch Pin Badges Stickers and Tattoos 1940s Woman Historically Accurate Dress-Up Accessories

ASVP Shop$26.674.4★35 rev

WORK IDEA Womens Short Sleeve Coverall Lightweight Snap-Front Cotton Work JumpsuitNavyXL

WORK IDEA$36.244.1★185 rev

Omoone Womens 3/4 Sleeve Modern Denim Crop Top Tie Knot Shirt Chambray Cardigan (0774-Dark Blue-M)

Omoone$25.064.3★9,447 rev

World War II Icon Costume for Women | Rosie The Riveter | Denim Coveralls Mechanic Jumpsuit for Halloween Medium

Fun Costumes$70.303.8★96 rev

Newest

by launch date

Simple polymer 3 Pcs 1950s Hair Accessories for Women Rosie Name Patch We Can Do It Velcro Rosie the Riveter Headbands Polka Dot Bandana Red

Simple polymer$13.232 rev

6mo ago

Fiyooau Red and White Polka Dot Bandana Vintage Wired Hairband with Twist Bow Wide Rosie the Riveter Headband Retro 50s Accessories for Women Girls

Fiyooau$5.672 rev

8mo ago

Rosie The Riveter Badge Set Rosie Iron-On Patch + 2 Pin Buttons We Can Do It! & Electric Service Designs Vintage Feminist Icon Apparel Accessories

ASVP Shop$9.8612 rev

8mo ago

Rosie The Riveter Costume Kit Bandana Name Patch Pin Badges Stickers and Tattoos 1940s Woman Historically Accurate Dress-Up Accessories

ASVP Shop$26.6735 rev

10mo ago

Kimoruro Womens Denim Crop Top with Red Polka Dot Bow Headbands Halloween Costume Cosplay Outfit (Blue Medium)

Kimoruro$26.8412 rev

11mo ago

What buyers say about rosie the riveter costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“fit as it should”

Comfort-Overall15%

“Very comfortable”

Quality-Overall13%

“Good quality”

Advertised Vs Actual Product12%

“As described”

Material Quality9%

“The material is comfortable and thin, so it's great if you want something lightweight”

Color6%

“The color is beautiful”

Adjustability/Rotatability/Reclining4%

“Bought this to wear on Valentines Day, super cute and bow ends are adjustable”

Waist High3%

“I love that its made to tie at the waist”

Weight Light3%

“Perfect light weight shirt”

Ease Of Use2%

“Its an easy”

What buyers complain about

Size-Overall22%

“Sent back 2 times due to improper sizing”

Thickness15%

“Thought it was thicker”

Color13%

“If the company offered more colors”

Smell13%

“Horrible chemical smell”

Ease Of Use11%

“it makes it hard to stay put”

Stitch/Finish/Polish6%

“I ordered this top twice because the stitching was so poorly done on the first one”

Material Quality6%

“Definitely overpriced for the material”

Quality-Overall6%

“Looks very cheap”

Value For Money4%

“Not worth the price”

Product Condition2%

“The first shirt sent was obviously worn”

Top return reasons

Size-Overall39%

Length9%

Chest Fit8%

Color7%

Material Quality6%

Waist Fit5%

Quality-Overall3%

Thin3%

Shape/Style3%

Sleeve Fit3%

Common questions

Is rosie the riveter costume profitable to sell on Amazon United States?: The niche generates $198K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the rosie the riveter costume niche?: 23 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in rosie the riveter costume?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 11.7% — above our launch gate.
When does demand for rosie the riveter costume peak?: Demand peaks in Sep–Oct; the busiest month runs 14.2× the quietest.
What does it cost to enter the rosie the riveter costume niche?: Listings span $5.67–$76.13; the average listing price is $25.05 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.