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Rosemary Shampoo and Conditioner

Pass

Rosemary Shampoo and Conditioner scores 66 out of 100, a Pass. Shoppers spend an estimated $4.3M a year here, demand is soft, at -3.0% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size
$4.3M/yr2.2M searches / yr
90-day growth
-3.0%search demand this quarter
Competition
45%top-5 click share · 20 brands · 54 sellers

Flapen Score

Rosemary Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Rosemary Shampoo and Conditioner is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosemary Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Rosemary Shampoo and Conditioner 2.2M times last year and spent an estimated $4.3M. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
6.8%
Market size, estimated
$4.3Ma year
Peak month
November2.3× the quietest month
Top search term
aveda hair products467K searches a year

02 · Price

A sale here is worth $28.64.

Listings sell for $28.64 on average, from $5.02 to $82.13. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $28.64 that is $143K to $172K a year per listing.

Average price
$28.64inside the $15 to $100 sweet spot
Price range
$5.02–$82.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$143K–$172K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #304 within Shampoo & Conditioner Sets. It carries 4,639 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#304in Shampoo & Conditioner Sets
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,639per listing
Listings tracked
40

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
61 months

Products

Top Rosemary Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

54

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 77%

Open market

19%

  • Brand 147%
  • Brand 220%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Rosemary Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Rosemary Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveda hair products467K/yr
  • aveda556K/yr
  • onion shampoo238K/yr
  • aveda shampoo and conditioner set198K/yr
  • rosemary shampoo and conditioner165K/yr
  • shampoo de cebolla121K/yr
  • onion shampoo for hair growth74K/yr
  • shampoo de cebolla y romero56K/yr
  • aveda shampoo and conditioner48K/yr
  • rosemary mint shampoo and conditioner37K/yr

Reviews and returns

What reviews say buyers love and hate about Rosemary Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.8%of orders come back
“Awful smell”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rosemary Shampoo and Conditioner questions

Answered from the same tracked data.