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Rosemary Shampoo

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -17.3% this quarter, so Rosemary Shampoo is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.8M/yr1.5M searches / yr
90-day growth
-17.3%search demand this quarter
Competition
73%top-5 click share · 12 brands · 563 sellers

Flapen Score

Rosemary Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Rosemary Shampoo is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosemary Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Rosemary Shampoo 1.5M times last year and spent an estimated $1.8M. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.7%
Market size, estimated
$1.8Ma year
Peak month
December2.6× the quietest month
Top search term
rosemary shampoo567K searches a year

02 · Price

A sale here is worth $18.29.

Listings sell for $18.29 on average, from $5.78 to $36.50. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $18.29 that is $91K to $110K a year per listing.

Average price
$18.29inside the $15 to $100 sweet spot
Price range
$5.78–$36.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
$91K–$110K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Hair Loss Products. It carries 10,867 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Hair Loss Products
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
10,867per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Rosemary Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$183K$366K$550K$733K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

563

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • Mielle Organics52%
  • Tgideas21%
  • INFINA ESSENTIALS5%
  • Maple Holistics3%
  • EDENIKA BOTANICALS3%
  • Natural sant3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Rosemary Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KBlack Friday '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Rosemary Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rosemary shampoo567K/yr
  • mielle shampoo186K/yr
  • rosemary shampoo for hair growth123K/yr
  • rosemary shampoo and conditioner165K/yr
  • shampoo de romero76K/yr
  • mielle rosemary mint strengthening shampoo38K/yr
  • rosemary mint shampoo67K/yr
  • shampoo de romero para la cada y crecimiento38K/yr
  • shampoo rosemary28K/yr
  • svvimer rosemary hair growth shampoo28K/yr

Reviews and returns

What reviews say buyers love and hate about Rosemary Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hair Related12%−0.11

this shampoo is not any good it fried my hair

means never work in my hair

I think my hair is just unusually stubborn

Functionality-Overall10%−0.11

Not work with me

DONT WORK

No results

Smell9%+0.95

Bad smell

Chemical smell

The smell is disgusting

Moist/Dry8%−0.06

No moisture

Makes hair dry

does not moisturize it at all

Allergies5%−0.04

Allergic reaction

Gave me a rash

Got rashes

Love

Smell24%+0.95

Clean scent

Fresh scent

Amazing Scent

Hair Growth16%+1.43

Helps hair growth

Very good for hair loss

also promotes hair growth

Quality-Overall10%+0.64

this is top-notch quality at a better value

Great product with great results

EXCELLENT PRODUCT

Soft Feel9%

My hair is soft

Leaves hair soft

Silky smooth

Cleansing4%+0.25

Cleans well

It cleans the hair

It feels clean

Return

0.7% Return rate 18% Fixable by listing

Leak-Proof13%▄▅█▆▆█
Smell13%██▇▇▇█

Bad smell

Chemical smell

The smell is disgusting

Advertised Vs Actual Product9%██▇▇▆▆
Moist/Dry7%▇▇▆█▇▅

No moisture

Makes hair dry

does not moisturize it at all

Suitability Short Hair6%▇▆▇██▇

Not good for my hair

means never work in my hair

This does nothing for my hair

FAQ

Common Rosemary Shampoo questions

Answered from the same tracked data.