Rosemary Oil
MaybeShoppers spend an estimated $5.0M a year here. But demand is soft, at -24.1% this quarter, so Rosemary Oil is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $5.0M/yr4.6M searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 37 sellers
Flapen Score
Rosemary Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Rosemary Oil is stronger. Inside it, weaker.
Market
The Rosemary Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Rosemary Oil 4.6M times last year and spent an estimated $5.0M. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.
- Searches, last 12 months
- 4.6M
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $5.0Ma year
- Peak month
- September2.1× the quietest month
- Top search term
- rosemary oil for hair growth2.3M searches a year
02 · Price
A sale here is worth $12.35.
Listings sell for $12.35 on average, from $7.84 to $26.34. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $12.35 that is $247K to $309K a year per listing.
- Average price
- $12.35under the $15 to $100 sweet spot
- Price range
- $7.84–$26.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $247K–$309K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Hair Perms, Relaxers & Texturizers. It carries 19,856 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 19,856per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Rosemary Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce
- Price
- $8.78
- Rating
- 4.5/5
- Reviews
- 122,422
- Age
- 7y ago
Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 6.7 Fl Oz
- Price
- $16.82
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 3y ago
Handcraft Blends Rosemary Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
- Price
- $11.46
- Rating
- 4.6/5
- Reviews
- 10,303
- Age
- 8y ago
Botanic Hearth 100% Pure Rosemary Oil For Hair Growth Infused With Biotin | Hair Strenghtening Treatment | Nourishing & Volumizing | With Jojoba Oil & Castor Oil | Non GMO Verified | 2 fl oz Blue
- Price
- $8.69
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 3y ago
Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body
- Price
- $9.78
- Rating
- 4.6/5
- Reviews
- 57,050
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rosemary Hair Oil for Hair Growth 2 fl oz - Lightweight Scalp Oil Treatment with Peppermint Jojoba Grapeseed Tea Tree Sweet Almond & Vitamin E - Nexon Botanics
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 4mo ago
100% Pure Rosemary Essential Oil - 4 Fl Oz - Rosemary Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
- Price
- $10.52
- Rating
- 4.4/5
- Reviews
- 11,354
- Age
- 2y ago
Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 4 Fl Oz
- Price
- $12.48
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 1y ago
Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 16 Fl Oz (473 ml)
- Price
- $26.34
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 1y ago
Cliganic Organic Rosemary Essential Oil 100% Pure Natural for Hair Skin Aromatherapy | Non-GMO Verified
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 6,955
- Age
- 7y ago
Newest
by launch dateRosemary Hair Oil for Hair Growth 2 fl oz - Lightweight Scalp Oil Treatment with Peppermint Jojoba Grapeseed Tea Tree Sweet Almond & Vitamin E - Nexon Botanics
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 4mo ago
Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 16 Fl Oz (473 ml)
- Price
- $26.34
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 1y ago
Majestic Pure 100% Pure Rosemary Oil for Hair Growth - Strengthening Nourishing Volumizing - Infused with Biotin Oil Jojoba Oil & Castor Oil - Non GMO Verified - 4 Fl Oz - With Applicator
- Price
- $8.84
- Rating
- 4.5/5
- Reviews
- 1,547
- Age
- 1y ago
Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 4 Fl Oz
- Price
- $12.48
- Rating
- 4.4/5
- Reviews
- 19,924
- Age
- 1y ago
Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz
- Price
- $18.33
- Rating
- 4.5/5
- Reviews
- 3,000
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
37
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
15%
- Mielle Organics30%
- Botanic Hearth29%
- Handcraft Blends14%
- KUKKA essential oils5%
- Gya Labs4%
- SVA ORGANICS3%
- Open — no brand owns it (7 brands, 15%)
Demand
Rosemary Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Rosemary Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rosemary oil for hair growth2.3M/yr
- rosemary oil1.5M/yr
- rosemary hair oil192K/yr
- aceite de romero para el cabello162K/yr
- rosemary oil for hair153K/yr
- aceite de romero76K/yr
- pure rosemary oil44K/yr
- rose mary oil hair growth35K/yr
- aceite de romero 100 puro y natural23K/yr
- rosemary hair growth oil27K/yr
Reviews and returns
What reviews say buyers love and hate about Rosemary Oil
We read the reviews and the return reasons for every product selling here.
“smells funny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rosemary Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data