rosehip oil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.9M searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Price range
Good$8.30–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,401.14avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, rosehip oil is a $2.4M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rosehip oil market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $2.1M–$2.8M
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.8%
- Avg brand age
- 65 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
39
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
27%
- Cliganic20%
- Yoken18%
- PURA D'OR14%
- MMPANG10%
- The Ordinary6%
- Kate Blanc Cosmetics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top rosehip oil search terms
- rosehip oil705K/yr
- rosehip oil for face235K/yr
- rose hip oil162K/yr
- rosehip seed oil organic cold pressed74K/yr
- rosehip seed oil123K/yr
- aceite de rosa mosqueta86K/yr
- organic rosehip oil66K/yr
- rosa mosqueta oil 100 pure organic43K/yr
- rosa mosqueta58K/yr
- rose hip oil organic for face67K/yr
Top rosehip oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cliganic Organic Rosehip Seed Oil for Face 100% Pure | Natural Cold Pressed Unrefined Non-GMO | Carrier Oil for Skin Hair & Nails
Cliganic$9.894.6★28,779 rev
Yoken Organic Rosehip Seed Oil for Face Skin & Hair Cold Pressed 2 fl oz
Yoken$9.234.7★1,755 rev
PURA DOR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair Skin Scalp Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic
PURA D'OR$13.924.4★51,485 rev
MMPANG Organic Rosehip Seed Oil for Face USDA Certified Cold Pressed
MMPANG$8.304.7★986 rev
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz
The Ordinary$10.514.6★6,267 rev
Newest
by launch date
BodyJ4You Rosehip Oil for Face - 100% Pure Natural USDA Organic Cold Pressed - Hydrating Skin Hair Nails Anti-Aging Wrinkle Scar Treatment Gua Sha - Non-GMO Undiluted Carrier - Glass Bottle 1 Fl Oz
BodyJ4You$9.75704 rev
PHATOIL Organic Rosehip Oil for Face 4oz/118ml USDA Certified Organic Pure and Natural Cold Pressed Base Carrier Oil Massage Gua Sha for Face and Body Moisturizing for Hair and All Skin Type
PHATOIL$9.15762 rev
Yoken Organic Rosehip Seed Oil for Skin & Hair Cold Pressed 8 fl oz
Yoken$22.851,755 rev
Yoken Organic Rosehip Seed Oil for Face Skin & Hair Cold Pressed 2 fl oz
Yoken$9.231,755 rev
MMPANG Organic Rosehip Seed Oil for Face USDA Certified Cold Pressed
MMPANG$8.30986 rev
Trending
90-day click momentum
Handcraft Blends Cold-Pressed Organic Rosehip Oil | 1 Fl Oz | 100% Pure and Natural | Premium Grade Oil | Face Skin and Hair | Protect | Nourish | Carrier Oil
Handcraft Blends$8.804.7★
Rosehip Oil USDA Organic 100% Pure Cold-Pressed & Unrefined Rosehip Oil for Face Skin & Hair Helps Reduce the Appearance of Fine Lines & Wrinkles Rose Hip Seed Oil16 fl oz Glass Bottle
Pomberries$29.464.7★
Naturevibe Botanicals Rosehip Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care
Naturevibe Botanicals$19.944.3★
Yoken Organic Rosehip Seed Oil for Face Skin & Hair Cold Pressed 2 fl oz
Yoken$9.234.7★
Leven Rose Pure Rosehip Oil for Face Organic Cold Pressed 4 oz - Rose Hip Seed Oil Unrefined for Nighttime Face Moisturizer for Hair Skin & Nails
Leven Rose$18.164.6★
What buyers say about rosehip oil
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of this oil is very good”
“Very hydrating”
“It cleared my skin up so good”
“Leaves skin soft”
“Fragrance free”
“Good price”
“It is not oily at all”
“absorbs beautifully”
“This oil is great, absorbs well and doesnt have a greasy feeling”
“Help with my dry skin”
What buyers complain about
“Smells rancid”
“the color is completely different”
“Too greasy”
“Bad quality”
“leaking”
“Severely irritating”
“False advertising”
“It used to be a deep amber color and quite thick”
“It might be because I have mixed skin types”
“Returned - small of liquid was horrible”
Top return reasons
Common questions
- Is rosehip oil profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 21 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the rosehip oil niche?
- 19 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in rosehip oil?
- Top complaints mined from reviews: Smell, Color, Oily/Greasy. The return rate is 0.7%.
- When does demand for rosehip oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the rosehip oil niche?
- Listings span $8.30–$29.46; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 8,401 reviews — the moat a new listing must climb.