Rosebud Salve
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -26.7% this quarter, so Rosebud Salve is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $931K/yr770K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 61 sellers
Flapen Score
Rosebud Salve against its category
The dotted line is the Beauty & Personal Care average. Past it, Rosebud Salve is stronger. Inside it, weaker.
Market
The Rosebud Salve market on Amazon at a glance
Shoppers on Amazon United States searched for Rosebud Salve 770K times last year and spent an estimated $931K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.
- Searches, last 12 months
- 770K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $931Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- mario badescu lip balm81K searches a year
02 · Price
A sale here is worth $11.81.
Listings sell for $11.81 on average, from $1.59 to $23.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $11.81 that is $24K to $30K a year per listing.
- Average price
- $11.81under the $15 to $100 sweet spot
- Price range
- $1.59–$23.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $24K–$30K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #402 within Lip Care. It carries 6,477 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #402in Lip Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 6,477per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Rosebud Salve products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
- Price
- $6.17
- Rating
- 4.7/5
- Reviews
- 808
- Age
- 8mo ago

Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)
- Price
- $7.74
- Rating
- 4.5/5
- Reviews
- 1,209
- Age
- 1y ago

Rosebud Salve Tin .8 Ounce
- Price
- $7.06
- Rating
- 4.5/5
- Reviews
- 6,912
- Age
- 24y ago

Vaseline Lip Therapy Rosy Lips 3-Pack Moisturizing Lip Balm for Very Dry Lips in Mini Jars 0.25 Oz.
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 21,960
- Age
- 12y ago

Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 4,061
- Age
- 2y ago
Trending
estimated 90-day click momentum
Rosebud Salve Tin .8 Ounce
- Price
- $7.06
- Rating
- 4.5/5
- Reviews
- 6,912
- Age
- 24y ago

Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count
- Price
- $16.80
- Rating
- 4.5/5
- Reviews
- 678
- Age
- 20y ago

Smiths Rosebud Salve Rosebud Salve Tube 14.2 g
- Price
- $7.05
- Rating
- 4.5/5
- Reviews
- 267
- Age
- 14y ago

Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 4,061
- Age
- 2y ago

Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
- Price
- $6.17
- Rating
- 4.7/5
- Reviews
- 808
- Age
- 8mo ago
Newest
by launch date
Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
- Price
- $6.17
- Rating
- 4.7/5
- Reviews
- 808
- Age
- 8mo ago

Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)
- Price
- $7.74
- Rating
- 4.5/5
- Reviews
- 1,209
- Age
- 1y ago

Burts Bees Lip Tint Balm Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish Rose 1 Tube
- Price
- $5.18
- Rating
- 4.6/5
- Reviews
- 1,113
- Age
- 1y ago

Vaseline Healthy Daily Body Lotion with Vitamin B3 Lightweight Daily Use Moisturizing Lotion 400 ml (13.53 fl oz)
- Price
- $16.41
- Rating
- 4.2/5
- Reviews
- 13,767
- Age
- 2y ago

Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 4,061
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
61
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
3%
- Vaseline54%
- ROSEBUD SALVE12%
- Mario Badescu12%
- Rosebud Perfume8%
- Burt's Bees6%
- Smith's5%
- Open — no brand owns it (1 brand, 3%)
Demand
Rosebud Salve search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Rosebud Salve search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario badescu lip balm81K/yr
- vaseline rosy lips104K/yr
- pink vaseline53K/yr
- rosebud salve lip balm30K/yr
- vaseline lip therapy rosy lips67K/yr
- rosy lips vaseline42K/yr
- rosebud salve58K/yr
- rose lip balm31K/yr
- smiths rosebud salve27K/yr
- vaseline pink32K/yr
Reviews and returns
What reviews say buyers love and hate about Rosebud Salve
We read the reviews and the return reasons for every product selling here.
“No moisture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rosebud Salve questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









