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Rosebud Salve

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -26.7% this quarter, so Rosebud Salve is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$931K/yr770K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
51%top-5 click share · 7 brands · 61 sellers

Flapen Score

Rosebud Salve against its category

The dotted line is the Beauty & Personal Care average. Past it, Rosebud Salve is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosebud Salve market on Amazon at a glance

Shoppers on Amazon United States searched for Rosebud Salve 770K times last year and spent an estimated $931K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.

Searches, last 12 months
770K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
10.2%
Market size, estimated
$931Ka year
Peak month
December2.2× the quietest month
Top search term
mario badescu lip balm81K searches a year

02 · Price

A sale here is worth $11.81.

Listings sell for $11.81 on average, from $1.59 to $23.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $11.81 that is $24K to $30K a year per listing.

Average price
$11.81under the $15 to $100 sweet spot
Price range
$1.59–$23.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$24K–$30K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #402 within Lip Care. It carries 6,477 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#402in Lip Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,477per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Rosebud Salve products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$47K$93K$140K$186K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

61

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 93%

Open market

3%

  • Vaseline54%
  • ROSEBUD SALVE12%
  • Mario Badescu12%
  • Rosebud Perfume8%
  • Burt's Bees6%
  • Smith's5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Rosebud Salve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Rosebud Salve search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario badescu lip balm81K/yr
  • vaseline rosy lips104K/yr
  • pink vaseline53K/yr
  • rosebud salve lip balm30K/yr
  • vaseline lip therapy rosy lips67K/yr
  • rosy lips vaseline42K/yr
  • rosebud salve58K/yr
  • rose lip balm31K/yr
  • smiths rosebud salve27K/yr
  • vaseline pink32K/yr

Reviews and returns

What reviews say buyers love and hate about Rosebud Salve

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“No moisture”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rosebud Salve questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data