rosebud salve
Worth a lookShows low returns (0.6%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$931K$931K/yr · 770K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Price range
Okay$1.59–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,476.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rosebud salve is a $931K/yr Amazon United States market (770K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rosebud salve market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $945K–$1.2M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
61
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
3%
- Vaseline54%
- ROSEBUD SALVE12%
- Mario Badescu12%
- Rosebud Perfume8%
- Burt's Bees6%
- Smith's5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.2×
Top rosebud salve search terms
- mario badescu lip balm81K/yr
- vaseline rosy lips104K/yr
- pink vaseline53K/yr
- rosebud salve lip balm30K/yr
- vaseline lip therapy rosy lips67K/yr
- rosy lips vaseline42K/yr
- rosebud salve58K/yr
- rose lip balm31K/yr
- smiths rosebud salve27K/yr
- vaseline pink32K/yr
Top rosebud salve products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
Vaseline$6.174.7★808 rev
Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)
Vaseline$7.744.5★1,209 rev
Rosebud Salve Tin .8 Ounce
ROSEBUD SALVE$7.064.5★6,912 rev
Vaseline Lip Therapy Rosy Lips 3-Pack Moisturizing Lip Balm for Very Dry Lips in Mini Jars 0.25 Oz.
Vaseline$9.484.6★21,960 rev
Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.484.6★4,061 rev
Newest
by launch dateVaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
Vaseline$6.17808 rev
Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)
Vaseline$7.741,209 rev
Burts Bees Lip Tint Balm Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish Rose 1 Tube
Burt's Bees$5.181,113 rev
Vaseline Healthy Daily Body Lotion with Vitamin B3 Lightweight Daily Use Moisturizing Lotion 400 ml (13.53 fl oz)
Vaseline$16.4113,767 rev
Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.484,061 rev
Trending
90-day click momentumRosebud Salve Tin .8 Ounce
ROSEBUD SALVE$7.064.5★
Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count
Rosebud Perfume$16.804.5★
Smiths Rosebud Salve Rosebud Salve Tube 14.2 g
Smith's$7.054.5★
Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms
Vaseline$5.484.6★
Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz
Vaseline$6.174.7★
What buyers say about rosebud salve
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Cute color”
“smooth after use”
“light scent”
“Great lip care product”
“Great value”
“Ease of use”
“Exactly as advertised”
“they never seem to break or melt”
“effective product”
What buyers complain about
“No moisture”
“Not red”
“Bad smell”
“The containers are a bit smaller”
“they put stickers over the tube that you cant get off with heir sticky residue”
“Waste of money”
“Doesnt Work”
“Does not stay at all”
“I wont be able to use them at all”
“I actually had an allergic reaction”
Top return reasons
Common questions
- Is rosebud salve profitable to sell on Amazon United States?
- The niche generates $931K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the rosebud salve niche?
- 7 brands and 61 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rosebud salve?
- Top complaints mined from reviews: Moist/Dry, Color, Smell. The return rate is 0.6%.
- When does demand for rosebud salve peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the rosebud salve niche?
- Listings span $1.59–$23.85; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.