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Rose Water Toner

Fail

The average product has 24,383 reviews to catch up to, so Rose Water Toner is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$174K/yr176K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 613 sellers

Flapen Score

Rose Water Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Water Toner is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Water Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Water Toner 176K times last year and spent an estimated $174K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
9.1%
Market size, estimated
$174Ka year
Peak month
January3.9× the quietest month
Top search term
rose water toner70K searches a year

02 · Price

A sale here is worth $10.86.

Listings sell for $10.86 on average, from $5.04 to $17.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.86 that is $11K to $14K a year per listing.

Average price
$10.86under the $15 to $100 sweet spot
Price range
$5.04–$17.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #91 within Face Mists. It carries 24,383 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#91in Face Mists
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
24,383per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Rose Water Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

613

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Brand 129%
  • Brand 228%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Rose Water Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Rose Water Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose water toner70K/yr
  • rose toner26K/yr
  • rosewater toner face23K/yr
  • rosewater toner15K/yr
  • rose water toner for face11K/yr
  • rose water facial toner7K/yr
  • rose toner for face7K/yr
  • witch hazel rose water7K/yr
  • rosewater face toner4K/yr
  • rose water witch hazel4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Water Toner

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.6%of orders come back
“Artificial fragrance”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rose Water Toner questions

Answered from the same tracked data.