Rose Water Toner
FailThe average product has 24,383 reviews to catch up to, so Rose Water Toner is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $174K/yr176K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 613 sellers
Flapen Score
Rose Water Toner against its category
The dotted line is the Beauty & Personal Care average. Past it, Rose Water Toner is stronger. Inside it, weaker.
Market
The Rose Water Toner market on Amazon at a glance
Shoppers on Amazon United States searched for Rose Water Toner 176K times last year and spent an estimated $174K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $174Ka year
- Peak month
- January3.9× the quietest month
- Top search term
- rose water toner70K searches a year
02 · Price
A sale here is worth $10.86.
Listings sell for $10.86 on average, from $5.04 to $17.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.86 that is $11K to $14K a year per listing.
- Average price
- $10.86under the $15 to $100 sweet spot
- Price range
- $5.04–$17.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #91 within Face Mists. It carries 24,383 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #91in Face Mists
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 24,383per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Rose Water Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THAYERS Alcohol-Free Rose Petal Witch Hazel Facial Toner for Glowing Skin Soothing Hydrating Refreshing Toner for All Skin Types 12oz (Packaging May Vary)
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 134,749
- Age
- 22y ago

HERITAGE STORE Rosewater - Refreshing Face Mist with Damask Rose All Skin Types - Hydrating Rose Water Spray for Glowing Skin Care - No Dyes or Alcohol Hypoallergenic Vegan 60-Day Guarantee 12oz
- Price
- $13.18
- Rating
- 4.7/5
- Reviews
- 21,257
- Age
- 4y ago

Dickinsons Enhanced Witch Hazel Hydrating Toner with Rosewater Alcohol Free 98% Natural Formula 16 Fl Oz (Pack of 1)
- Price
- $5.81
- Rating
- 4.7/5
- Reviews
- 21,291
- Age
- 10y ago

Amazon Basics Rose Water Hydrating Facial Toner Alcohol Free 16 fl oz
- Price
- $5.04
- Rating
- 4.5/5
- Reviews
- 1,971
- Age
- 3y ago

HERITAGE STORE Rosewater & Glycerin Hydrating Facial Mist - Dry Combination Skin Care - Rose Water Spray w/Vegetable Glycerine Made Without Dyes or Alcohol Hypoallergenic 12 FL OZ
- Price
- $12.37
- Rating
- 4.7/5
- Reviews
- 18,928
- Age
- 4y ago
Trending
estimated 90-day click momentum
HERITAGE STORE Rosewater & Glycerin Hydrating Facial Mist - Dry Combination Skin Care - Rose Water Spray w/Vegetable Glycerine Made Without Dyes or Alcohol Hypoallergenic 12 FL OZ
- Price
- $12.37
- Rating
- 4.7/5
- Reviews
- 18,928
- Age
- 4y ago

medicube PDRN Toner Rose PDRN Peptide Toner
- Price
- $15.10
- Rating
- 4.6/5
- Reviews
- 5,255
- Age
- 1y ago

Mario Badescu Facial Spray with Aloe Herbs and Rose Water for All Skin Types Face Mist that Hydrates Rejuvenates & Clarifies 4 FL OZ
- Price
- $6.55
- Rating
- 4.5/5
- Reviews
- 84,600
- Age
- 15y ago

Rosewater Facial Toner by Cocokind Multipurpose Spray to Set Makeup Double Cleanse and Balance Skins pH Made with Rose Hydrosol 4 Fl Oz
- Price
- $17.36
- Rating
- 4.6/5
- Reviews
- 656
- Age
- 10y ago

HERITAGE STORE Rosewater - Refreshing Face Mist with Damask Rose All Skin Types - Hydrating Rose Water Spray for Glowing Skin Care - No Dyes or Alcohol Hypoallergenic Vegan 60-Day Guarantee 12oz
- Price
- $13.18
- Rating
- 4.7/5
- Reviews
- 21,257
- Age
- 4y ago
Newest
by launch date
medicube PDRN Toner Rose PDRN Peptide Toner
- Price
- $15.10
- Rating
- 4.6/5
- Reviews
- 5,255
- Age
- 1y ago

Amazon Basics Rose Water Hydrating Facial Toner Alcohol Free 16 fl oz
- Price
- $5.04
- Rating
- 4.5/5
- Reviews
- 1,971
- Age
- 3y ago

HERITAGE STORE Rosewater & Glycerin Hydrating Facial Mist - Dry Combination Skin Care - Rose Water Spray w/Vegetable Glycerine Made Without Dyes or Alcohol Hypoallergenic 12 FL OZ
- Price
- $12.37
- Rating
- 4.7/5
- Reviews
- 18,928
- Age
- 4y ago

HERITAGE STORE Rosewater - Refreshing Face Mist with Damask Rose All Skin Types - Hydrating Rose Water Spray for Glowing Skin Care - No Dyes or Alcohol Hypoallergenic Vegan 60-Day Guarantee 12oz
- Price
- $13.18
- Rating
- 4.7/5
- Reviews
- 21,257
- Age
- 4y ago

Eclat Skincare Rose Water Toner Hydrating Toner for Face - Rosewater with Hyaluronic Acid & Aloe Vera - Alcohol Free & Skin Soothing Formula - Rejuvenating & Calming Facial Skin Care
- Price
- $10.66
- Rating
- 4.6/5
- Reviews
- 5,271
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
613
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
10%
- THAYERS29%
- HERITAGE STORE28%
- Dickinson's12%
- Amazon Basics10%
- Simplified Skin5%
- Mario Badescu5%
- Open — no brand owns it (4 brands, 10%)
Demand
Rose Water Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Rose Water Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rose water toner70K/yr
- rose toner26K/yr
- rosewater toner face23K/yr
- rosewater toner15K/yr
- rose water toner for face11K/yr
- rose water facial toner7K/yr
- rose toner for face7K/yr
- witch hazel rose water7K/yr
- rosewater face toner4K/yr
- rose water witch hazel4K/yr
Reviews and returns
What reviews say buyers love and hate about Rose Water Toner
We read the reviews and the return reasons for every product selling here.
“Artificial fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rose Water Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









