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Rose Water for Hair

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -16.7% this quarter, so Rose Water for Hair is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$287K/yr300K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
49%top-5 click share · 19 brands · 519 sellers

Flapen Score

Rose Water for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Water for Hair is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Water for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Water for Hair 300K times last year and spent an estimated $287K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
6.8%
Market size, estimated
$287Ka year
Peak month
August1.9× the quietest month
Top search term
rose water for hair171K searches a year

02 · Price

A sale here is worth $14.00.

Listings sell for $14.00 on average, from $7.82 to $32.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.00 that is $7K to $11K a year per listing.

Average price
$14.00under the $15 to $100 sweet spot
Price range
$7.82–$32.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Hair Sprays. It carries 4,504 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Hair Sprays
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,504per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rose Water for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

519

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

26%

  • Goiple28%
  • Naturevibe Botanicals14%
  • Locsanity11%
  • HERITAGE STORE8%
  • lockmio7%
  • Camille Rose6%

Demand

Rose Water for Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Rose Water for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose water for hair171K/yr
  • rose water for locs31K/yr
  • rosewater for hair31K/yr
  • rose water spray for hair16K/yr
  • rosewater spray for locs7K/yr
  • rosewater for locs13K/yr
  • rose water spray for locs6K/yr
  • rose water hair spray5K/yr
  • rose water hair6K/yr
  • rose water for locs black hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Water for Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%−0.08

It smelled like chemicals

the smell is completely different

Bad odor

Leak-Proof7%

Arrived leaking

the bottle is leaking

spray bottle is defective and leaks everywhere

Allergies5%−0.03

It started irritating my skin almost immediately

My skin is sensitive

itchy after 1 use

Moist/Dry5%+0.50

caused significant dryness

Its dry

Not moisturizing

Size-Overall4%

just smaller container than expected

small

a very small bottle

Love

Smell34%−0.08

Delightful Scent

Great fragrance

Light scent

Quality-Overall13%+1.47

A DECENT HAIR PRODUCT

quality haircare option at a reasonable price

Excellent product

Moist/Dry11%+0.50

helpful for dry skin

Very moisturizing

Moisturizer great

Soft Feel4%

Leaves hair soft

makes my skin super soft

Hair feels soft

Value For Money4%+0.20

Great purchase for the price

Good value for money

Good buy

Return

0.7% Return rate 15% Fixable by listing

Smell30%▇▆▆▆█▆

It smelled like chemicals

the smell is completely different

Bad odor

Leak-Proof22%▆█▆▇▇█

Arrived leaking

the bottle is leaking

spray bottle is defective and leaks everywhere

Advertised Vs Actual Product9%▇▅█▆▅▄

Is not the same

Beware of false advertising

Misleading advertising

Functionality-Overall4%▇▅▅█▅▇

Didnt work

Stopped Working

the sprayer does not work

Moist/Dry4%█▇▅▅▃▆

caused significant dryness

Its dry

Not moisturizing

FAQ

Common Rose Water for Hair questions

Answered from the same tracked data.