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Rose Water

Maybe

An estimated 0.7% of orders come back. But the average product has 21,031 reviews to catch up to, so Rose Water is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$2.3M/yr1.9M searches / yr
90-day growth
-0.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 619 sellers

Flapen Score

Rose Water against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Water is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Water market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Water 1.9M times last year and spent an estimated $2.3M. The top 5 brands take 73% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
9.3%
Market size, estimated
$2.3Ma year
Peak month
July1.3× the quietest month
Top search term
rose water939K searches a year

02 · Price

A sale here is worth $13.33.

Listings sell for $13.33 on average, from $5.04 to $32.84. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $13.33 that is $80K to $107K a year per listing.

Average price
$13.33under the $15 to $100 sweet spot
Price range
$5.04–$32.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
$80K–$107K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Face Mists. It carries 21,031 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Face Mists
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
21,031per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Rose Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

619

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

21%

  • Brand 138%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Rose Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rose Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose water939K/yr
  • rose water spray for face278K/yr
  • rosewater110K/yr
  • rosewater face mist74K/yr
  • agua de rosas para la cara53K/yr
  • rose water for face62K/yr
  • rose water spray59K/yr
  • rose spray29K/yr
  • agua de rosas58K/yr
  • heritage rose water21K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Water

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
41%of negative reviews mention “Smell”
0.7%of orders come back
“Smells rancid”
A buyer, on “Smell”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Water questions

Answered from the same tracked data.