Is rose soap profitable to sell on Amazon United States?

The niche generates $302K/yr across 12 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).

How competitive is the rose soap niche?

3 brands and 649 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rose soap?

Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.2%.

When does demand for rose soap peak?

Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.

What does it cost to enter the rose soap niche?

Listings span $4.47–$25.46; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 10,557 reviews — the moat a new listing must climb.

rose soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.39

avg listing price — sweet spot $15–$100

Market size

Good$302K

$302K/yr · 233K searches

Price range

Good$4.47–$25.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Review moat

Bad10,556.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rose soap is a $302K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rose soap market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $310K–$372K; units × avg price
Conversion rate: 10.5%
Avg BSR: #278
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 121 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

649

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Dove76%
Dr. Bronner's20%
Biofresh Cosmetics4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Open Trend

Top rose soap search terms

rose soap44K/yr +1.1%2.0% conv.
dove pink bar soap30K/yr +20.1%13.0% conv.
pink dove soap20K/yr -18.1%13.9% conv.
dove pink20K/yr -4.8%4.9% conv.
rose soap bar13K/yr -7.1%2.0% conv.
rose bar soap10K/yr -1.9%1.9% conv.
dr bronners pure castile soap rose13K/yr -19.2%10.9% conv.
dr bronners rose11K/yr -20.3%12.6% conv.
pink dove9K/yr -10.7%4.3% conv.
pink dove soap bar12K/yr -14.0%12.6% conv.

All search terms

Top rose soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent

Dove$11.824.8★31,912 rev

Dove Beauty Bar Soap Pink Rosa 6 Bars for Soft Smooth Skin Cleans & Moisturizes 3.75 oz

Dove$10.174.8★31,912 rev

Dr. Bronners Magic Soap Pure-Castile Liquid Soap (Rose 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$16.134.7★7,966 rev

Dove Soap Pink/Rosa 4.75 Ounce / 135g 4.75 Fl Ounce

Dove$4.474.6★2,273 rev

Dr. Bronners - Pure-Castile Liquid Soap (Rose 8 ounce) - Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO

Dr. Bronner's$11.464.7★7,966 rev

Newest

by launch date

Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent

Dove$11.8231,912 rev

1y ago

Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin

Dove$10.103,030 rev

1y ago

Dove Soap Pink Beauty Bar Pack (4 Soap Bars) 3-in-1 Moisturizing Face Body & Hand Soap 3.17 Oz Ea

Dove$8.864,248 rev

4y ago

Dove Soap Pink Beauty Bar 12-Pack 3-in-1 Moisturizing Face Body & Hand Soap 4.75 Oz Ea

Dove$25.4631,912 rev

6y ago

Dove Soap Pink Beauty Bar 2-Pack 3-in-1 Moisturizing Face Body & Hand Soap 4.75 Oz Ea

Dove$8.521,074 rev

7y ago

What buyers say about rose soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Beautiful fragrance”

Quality-Overall9%

“consistent quality”

Lather8%

“Excellent lather”

Soft Feel8%

“Soft and smooth”

Value For Money6%

“Good value”

Moist/Dry5%

“Moisturizing”

Cleansing4%

“It cleans really well”

Suitability Dry Skin1%

“It doesn't dry my skin out”

Ease Of Cleaning1%

“Clean”

Size-Overall1%

“The bar size is convenient”

What buyers complain about

Smell31%

“It smells so horribly bad”

Leak-Proof6%

“Leaked everywhere”

Moist/Dry6%

“doesn't moisturize like I was hoping it would”

Allergies5%

“caused a horrible allergic reaction”

Dilute/Watery5%

“It is extremely watery”

Value For Money4%

“While it leans on the pricey side”

Motor Power2%

“pump didnt work”

Advertised Vs Actual Product1%

“Not as expected”

Charging1%

“are charging $10 for nothing”

Color1%

“The color is not as bright as the photo”

Top return reasons

Smell41%

Leak-Proof21%

Advertised Vs Actual Product8%

Motor Power6%

Size-Overall6%

Value For Money5%

Moist/Dry2%

Defective Material/Parts1%

Adhesion/Stickiness1%

Product Condition1%

Common questions

Is rose soap profitable to sell on Amazon United States?: The niche generates $302K/yr across 12 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).
How competitive is the rose soap niche?: 3 brands and 649 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rose soap?: Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.2%.
When does demand for rose soap peak?: Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
What does it cost to enter the rose soap niche?: Listings span $4.47–$25.46; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 10,557 reviews — the moat a new listing must climb.