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Rose Soap

Fail

The top 5 brands take 100% of clicks, so Rose Soap is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$302K/yr233K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
77%top-5 click share · 3 brands · 649 sellers

Flapen Score

Rose Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Soap is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Soap 233K times last year and spent an estimated $302K. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
10.5%
Market size, estimated
$302Ka year
Peak month
May2.2× the quietest month
Top search term
rose soap44K searches a year

02 · Price

A sale here is worth $12.39.

Listings sell for $12.39 on average, from $4.47 to $25.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $12.39 that is $12K to $15K a year per listing.

Average price
$12.39under the $15 to $100 sweet spot
Price range
$4.47–$25.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #278 within Cleansers. It carries 10,557 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#278in Cleansers
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
10,557per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Rose Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

649

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 220%
  • Brand 34%

Demand

Rose Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Rose Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose soap44K/yr
  • dove pink bar soap30K/yr
  • pink dove soap20K/yr
  • dove pink20K/yr
  • rose soap bar13K/yr
  • rose bar soap10K/yr
  • dr bronners pure castile soap rose13K/yr
  • dr bronners rose11K/yr
  • pink dove9K/yr
  • pink dove soap bar12K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Soap

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
0.2%of orders come back
“It smells so horribly bad”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rose Soap questions

Answered from the same tracked data.