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Rose Salve

Fail

The top 5 brands take 100% of clicks, so Rose Salve is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$89K/yr46K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
73%top-5 click share · 4 brands · 24 sellers

Flapen Score

Rose Salve against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Salve is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Salve market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Salve 46K times last year and spent an estimated $89K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
13.8%
Market size, estimated
$89Ka year
Peak month
December2.7× the quietest month
Top search term
rose salve19K searches a year

02 · Price

A sale here is worth $14.03.

Listings sell for $14.03 on average, from $7.05 to $23.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $14.03 that is $4K to $7K a year per listing.

Average price
$14.03under the $15 to $100 sweet spot
Price range
$7.05–$23.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #823 within Lip Care. It carries 2,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#823in Lip Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,197per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Rose Salve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 230%
  • Brand 321%
  • Brand 412%
  • Open — no brand owns it (0%)

Demand

Rose Salve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Rose Salve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose salve19K/yr
  • rosebud lip balm11K/yr
  • rose salve lip balm9K/yr
  • rose bud lip salve3K/yr
  • rose bud salve4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Salve

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
23%of negative reviews mention “Ease Of Use”
0.8%of orders come back
“its too hard to get to”
A buyer, on “Ease Of Use”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rose Salve questions

Answered from the same tracked data.