rose salve
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Price range
Good$7.05–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,196.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 46K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose salve is a $89K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
rose salve market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $56K–$70K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #823
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- ROSEBUD SALVE38%
- Rosebud Perfume30%
- C. O. Bigelow21%
- Smith's12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top rose salve search terms
- rose salve19K/yr
- rosebud lip balm11K/yr
- rose salve lip balm9K/yr
- rose bud lip salve3K/yr
- rose bud salve4K/yr
Top rose salve products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rosebud Salve Tin .8 Ounce
ROSEBUD SALVE$7.064.5★6,912 rev
Smiths Rosebud Salve Tin .8 oz (Pack of 4)
Rosebud Perfume$22.914.7★2,458 rev
Smiths Rosebud Salve Rosebud Salve Tube 14.2 g
Smith's$7.054.5★267 rev
C.O. Bigelow Rose Salve Tins Pack of 3 Lip Balm Tins All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz
C. O. Bigelow$23.414.5★3,051 rev
C.O. Bigelow Rose Salve Tubes Pack of 3 Lip Balm Tubes All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.5 oz
C. O. Bigelow$23.854.7★1,109 rev
Newest
by launch date
C.O. Bigelow Assorted Salve Tins Pack of 3 Lip Balm Tins Rose Lavender and Sakura Rose All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz
C. O. Bigelow$23.123,051 rev
C.O. Bigelow Rose Salve Tins Pack of 3 Lip Balm Tins All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz
C. O. Bigelow$23.413,051 rev
C.O. Bigelow Rose Salve Tubes Pack of 3 Lip Balm Tubes All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.5 oz
C. O. Bigelow$23.851,109 rev
Rosebud Trio Lip Balm Assortment 0.5 Ounce
ROSEBUD SALVE$16.871,410 rev
Rosebud Salve Tin 0.8 Oz
Rosebud Perfume$7.57748 rev
Trending
90-day click momentumRosebud Salve Tin .8 Ounce
ROSEBUD SALVE$7.064.5★
Smiths Rosebud Salve Rosebud Salve Tube 14.2 g
Smith's$7.054.5★
Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count
Rosebud Perfume$16.804.5★
Rosebud Perfume Co. Lip Salve-Rosebud 2 pack
Rosebud Perfume$13.824.8★
Rosebud Lip Balm Tube Strawberry.5 Ounce
Rosebud Perfume$8.304.6★
What buyers say about rose salve
What buyers praise and complain about, mined from review topics.What buyers love
“Smells so light and pretty”
“Moisturizing,”
“Great quality”
“It works very good”
“Keeps lips soft and prevents chapping”
“It doesn't get sticky or wear off quickly”
“Used it for decades”
“gives them a little pink glow”
“give for Christmas along with their other gifts”
“Makes it so much easier to use on the go”
What buyers complain about
“its too hard to get to”
“Chemical odor”
“Product does nothing to moisturize my lip”
“they put stickers over the tube that you cant get off with heir sticky residue”
“The worst part for me is the texture”
“A bit costy”
“The product was open and used”
“Do not buy this unless you have a grip of steel”
“The containers are a bit smaller”
“I was totally disappointed: there were no roses in the ingredients”
Top return reasons
Common questions
- Is rose salve profitable to sell on Amazon United States?
- The niche generates $89K/yr across 15 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the rose salve niche?
- 4 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rose salve?
- Top complaints mined from reviews: Ease Of Use, Smell, Moist/Dry. The return rate is 0.8%.
- When does demand for rose salve peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the rose salve niche?
- Listings span $7.05–$23.85; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.