rose quartz eye mask
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.13avg listing price — sweet spot $15–$100
Review moat
Great152.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$8.87–$45.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$142K$142K/yr · 115K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose quartz eye mask is a $142K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rose quartz eye mask market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $139K–$185K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #382
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
12
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- LazyGa61%
- TGS Gems13%
- gemshan4%
- ideayard4%
- Coume3%
- Hercicy3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 4.7×
Top rose quartz eye mask search terms
- jade eye mask39K/yr
- jade mask15K/yr
- rose quartz eye mask12K/yr
- crystal eye mask9K/yr
- jade eye mask for facials12K/yr
- stone eye mask7K/yr
- jade face mask7K/yr
- stone mask4K/yr
- jade mask for facials4K/yr
- quartz eye mask3K/yr
Top rose quartz eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LazyGa Jade Eye Mask Large Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Green Stone Facial Eyes Sleeping Mask Relief Eye Cover
LazyGa$12.734.6★460 rev
LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging
LazyGa$15.334.5★66 rev
LazyGa Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging
LazyGa$9.354.4★195 rev
Natural Gemstone Jade Sleep Mask Rose Quartz Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask
TGS Gems$27.844.7★270 rev
Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask
TGS Gems$29.874.8★162 rev
Newest
by launch date
TeraRX Jade Eye Mask for Facials Authentic Jade Mask Beaded Facial Eye Covers with Adjustable Straps for Relaxation & Skincare Natural Stone Relief for Puffiness Dark Circles & Facial Tension
TeraRX$40.642 rev
Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Reduce Wrinkles Puffiness Migraines and Anti-Aging - Essential Crystal Eye Mask for Beauticians
ANCKNE$8.8751 rev
Jade Eye Mask 2 Pcs Jade Eye Mask for Facials can Relieve Puffiness and Relieve Eye Cover (Comes with Massage M-Shaped Comb *1 Eight-Tooth Comb *1)
PKRFCJ$19.358 rev
Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)
Yamoloz$10.8297 rev
Coume 4 Pcs Jade Eye Mask Reusable Sage Green Facial Cooling Mask for Hot and Cold Anti-Aging Therapy to Reduce Wrinkles Puffiness Migraines Crystal Relief Sleeping Mask for Women Spa Treatment Gift
Coume$30.2142 rev
Trending
90-day click momentumNatural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask
TGS Gems$29.874.8★
gemshan Jade Mask 100% Natural Stone Facial Mask for SPA Skincare Beauty Tools for Puffy Eyes Dark Circles
gemshan$22.764.2★
LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging
LazyGa$15.334.5★
Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)
Yamoloz$10.824.2★
Jade Eye Mask 2 Pcs Jade Eye Mask for Facials can Relieve Puffiness and Relieve Eye Cover (Comes with Massage M-Shaped Comb *1 Eight-Tooth Comb *1)
PKRFCJ$19.354.8★
What buyers say about rose quartz eye mask
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“fits perfectly for everyones face”
“work well for my esthetics business”
“Its the perfect weight”
“As advertised”
“Good quality and comfortable”
“Easy to use”
“This completely elevates the massage experience for my clients”
“is strong and durable”
“Cooling & Refreshing Eye Mask”
What buyers complain about
“while its a bit big”
“Cheap Quality”
“Breaks”
“Jade mask, not as pictured”
“Heavy weight”
“Definitely wish it would last longer especially for how much this item costs”
“Leaves marks on nose area if sits too long”
“the smell is really bad”
“Plastic beads”
Top return reasons
Common questions
- Is rose quartz eye mask profitable to sell on Amazon United States?
- The niche generates $142K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the rose quartz eye mask niche?
- 11 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in rose quartz eye mask?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for rose quartz eye mask peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the rose quartz eye mask niche?
- Listings span $8.87–$45.31; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.