rose perfume
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Price range
Great$4.14–$75.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$258K$258K/yr · 362K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,149.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose perfume is a $258K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rose perfume market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $263K–$316K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #264
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 77%
- Out of stock
- 1.6%
- Avg brand age
- 72 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
190
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
41%
Top 20: 84%
Open market
37%
- Perfumer's Workshop24%
- Bella Vita Luxury15%
- Botanic Hearth8%
- Lattafa6%
- BULGARIAN ROSE KARLOVO6%
- Pacifica4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top rose perfume search terms
- rose perfume166K/yr
- rose perfume for women56K/yr
- tea rose perfume24K/yr
- rose scented perfume17K/yr
- tea rose11K/yr
- tea rose perfume for women19K/yr
- perfume rose9K/yr
- rose fragrance8K/yr
- rose cologne7K/yr
- rose water perfume5K/yr
Top rose perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perfumers Workshop Tea Rose Eau de Toilette Spray for Women Classic Floral Rose Perfume 3.4 fl. oz.
Perfumer's Workshop$16.544.5★412 rev
Bellavita Luxury ROSE Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Fresh Floral Peach Jasmine and Ambery Musk Notes | Long Lasting Womens Day Special Fragrance
Bella Vita Luxury$21.804.2★3,077 rev
Botanic Hearth British Rose Hair Perfume & Body Mist Long-Lasting Hair Deodorizer Body Scent for Women & Men Alcohol-Free Clean Fragrance Hair Spray For Everyday Wear All Day Freshness 3.4 Fl Oz
Botanic Hearth$10.334.4★327 rev
Asdaaf Ameerat Al Arab Prive Rose Eau de Parfum Spray for Women 3.4 Ounce
Lattafa$18.484.4★3,022 rev
Original Bulgarian Rose Perfume - Natural Original Parfum - Aromatic Rose Fragrance - Long Lasting Freshness - Paraben Free - Unisex Perfume - Perfect for Everyone - 28ml
BULGARIAN ROSE KARLOVO$21.424.3★577 rev
Newest
by launch date
Perfume for Women Alcohol-Free Long Lasting Floral Fragrance Light & Soft Scent with Rose Jasmine & Peony Peach Patchouli & Musk Base 100ml / 3.4 fl oz Gift for Women & Moms (Velvet Bloom)
FF FRAGRFLOWING$29.24176 rev
Botanic Hearth British Rose Hair Perfume & Body Mist Long-Lasting Hair Deodorizer Body Scent for Women & Men Alcohol-Free Clean Fragrance Hair Spray For Everyday Wear All Day Freshness 3.4 Fl Oz
Botanic Hearth$10.33327 rev
Perfumers Workshop Tea Rose Eau de Toilette Spray for Women Classic Floral Rose Perfume 3.4 fl. oz.
Perfumer's Workshop$16.54412 rev
Chanson Rose Eau de Toilette 3.4 fl oz (Pack of 1) Notes of Lychee Rose and Oak Moss Womens Fragrance Long Lasting Everyday Fragrance Travel Size
CHANSON D'EAU$11.90358 rev
Tree Hut Moroccan Rose Hair & Body Mist Hydrating & Alcohol-Free Body Spray Fragrance with Bergamot Tea Rose & Amber Notes Alcohol-Free Formula 6 Fl Oz.
Tree Hut$4.142,018 rev
Trending
90-day click momentumPerfume for Women Alcohol-Free Long Lasting Floral Fragrance Light & Soft Scent with Rose Jasmine & Peony Peach Patchouli & Musk Base 100ml / 3.4 fl oz Gift for Women & Moms (Velvet Bloom)
FF FRAGRFLOWING$29.244.3★
Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.474.6★
Botanic Hearth British Rose Hair Perfume & Body Mist Long-Lasting Hair Deodorizer Body Scent for Women & Men Alcohol-Free Clean Fragrance Hair Spray For Everyday Wear All Day Freshness 3.4 Fl Oz
Botanic Hearth$10.334.4★
Tea Rose by Perfumers Workshop Eau De Toilette Spray 1 Oz for Women
Perfumer's Workshop$11.534.3★
SAFA Ros Organic Rose Oil Perfume Roller | Bulgarian Damask & Indian Rose Petals | 10 mL Long Lasting Perfume Oil for Women & Men | Alcohol Free & Non Toxic
SAFA$21.044.4★
What buyers say about rose perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Amazing Value”
“has a great lasting power”
“Great gift”
“The bottle is absolutely beautiful”
“makes my skin super soft”
“that you think will best fit you”
“As advertised”
“it is moisturizing”
“The color is very cute”
What buyers complain about
“Very Unpleasant Smell”
“does not last”
“Waste of money”
“very small”
“Bottle leaked”
“Price up Quality Down 😡 NOOOOO Price went up and Quality down”
“Got allergic reaction”
“Very weak”
“smells likes alcohol”
“Very deceiving”
Top return reasons
Common questions
- Is rose perfume profitable to sell on Amazon United States?
- The niche generates $258K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rose perfume niche?
- 26 brands and 190 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in rose perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
- When does demand for rose perfume peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the rose perfume niche?
- Listings span $4.14–$75.90; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 3,150 reviews — the moat a new listing must climb.