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Rose Perfume

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -4.1% this quarter, so Rose Perfume is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$258K/yr362K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
41%top-5 click share · 26 brands · 190 sellers

Flapen Score

Rose Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Perfume is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Perfume 362K times last year and spent an estimated $258K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
3.4%
Market size, estimated
$258Ka year
Peak month
December1.7× the quietest month
Top search term
rose perfume166K searches a year

02 · Price

A sale here is worth $21.07.

Listings sell for $21.07 on average, from $4.14 to $75.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $21.07 that is $5K to $11K a year per listing.

Average price
$21.07inside the $15 to $100 sweet spot
Price range
$4.14–$75.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #264 within Women's. It carries 3,150 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
1.6%
Average rank
#264in Women's
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,150per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Rose Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

190

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

41%

Top 20: 84%

Open market

37%

  • Brand 124%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Rose Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Rose Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose perfume166K/yr
  • rose perfume for women56K/yr
  • tea rose perfume24K/yr
  • rose scented perfume17K/yr
  • tea rose11K/yr
  • tea rose perfume for women19K/yr
  • perfume rose9K/yr
  • rose fragrance8K/yr
  • rose cologne7K/yr
  • rose water perfume5K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Perfume

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
0.5%of orders come back
“Very Unpleasant Smell”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Perfume questions

Answered from the same tracked data.