Is rose oil for hair profitable to sell on Amazon United States?

The niche generates $32K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (29/100).

How competitive is the rose oil for hair niche?

5 brands and 33 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rose oil for hair?

Top complaints mined from reviews: Smell, Oily/Greasy, Hair Related. The return rate is 0.9%.

What does it cost to enter the rose oil for hair niche?

Listings span $8.78–$23.69; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 26,085 reviews — the moat a new listing must climb.

rose oil for hair

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Price range

Good$8.78–$23.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Review moat

Bad26,084.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$32K

$32K/yr · 65K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rose oil for hair is a $32K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

rose oil for hair market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $57K–$71K; units × avg price
Conversion rate: 3.4%
Avg BSR: #338
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.9%
Avg brand age: 64 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Nexxus73%
BEAUTE DE PROVENCE13%
SU JUABA6%
LUSETA4%
Mielle Organics4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 14 weeks — -13.2% search growth over the last 90 days.

Open Trend

Top rose oil for hair search terms

nexxus hair oil16K/yr +2.4%5.3% conv.
rose oil for hair14K/yr -12.4%2.9% conv.
rose hair oil9K/yr -16.3%2.1% conv.
nexxus repair and nourish hair oil7K/yr -33.8%7.2% conv.
nexus hair oil6K/yr -3.7%5.8% conv.
nexxus oil5K/yr +15.1%4.8% conv.
nexus repair and nourish hair oil3K/yr -35.5%10.0% conv.
nexxus promend oil3K/yr -39.6%0.7% conv.
nexxus promend oil resurrection for hair2K/yr -73.4%0.9% conv.

All search terms

Top rose oil for hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nexxus Styling Hair Care Hair Oil Repair & Nourish Ultra Lightweight Hair Oil Powered by STYLEPROTECT Technology 4 oz

Nexxus$12.154.6★1,742 rev

BEAUTE DE PROVENCE Multi-Use Oil for Face Body and Hair - Organic Blend of Apricot Vitamin E and Sweet Almond Oil Moisturizer for Dry Skin Rose Petals Bergamot Essential Oil - 4 Fl Oz

BEAUTE DE PROVENCE$13.614.5★25,651 rev

Nexxus KERAPHIX Liquid Crystallizer Hair Strengthening Treatment Reconstructive Leave-In For Damaged Hair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 3.3 fl oz

Nexxus$23.694.4★296 rev

SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml

SU JUABA$9.604.5★302 rev

LUSETA Rose Oil Hair Serum for Dry Scalp and Thin Hair 3.37 oz

LUSETA$17.674.5★6,096 rev

Newest

by launch date

LUSETA Rose Oil Hair Serum for Dry Scalp and Thin Hair 3.37 oz

LUSETA$17.676,096 rev

3mo ago

Nexxus KERAPHIX Liquid Crystallizer Hair Strengthening Treatment Reconstructive Leave-In For Damaged Hair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 3.3 fl oz

Nexxus$23.69296 rev

7mo ago

SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml

SU JUABA$9.60302 rev

1y ago

Nexxus Styling Hair Care Hair Oil Repair & Nourish Ultra Lightweight Hair Oil Powered by STYLEPROTECT Technology 4 oz

Nexxus$12.151,742 rev

2y ago

Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce

Mielle Organics$8.78122,422 rev

7y ago

What buyers say about rose oil for hair

What buyers praise and complain about, mined from review topics.

What buyers love

Smell32%

“Amazing scent”

Quality-Overall9%

“Good quality oil”

Hair Growth9%

“Help grow hair”

Soft Feel7%

“Soft and manageable”

Moist/Dry5%

“Fantastic Moisturizer”

Value For Money5%

“Great value”

Weight Light2%

“This is a perfect lightweight oil”

Hair Styling2%

“it made my hair feel nice”

Suitability Dry Skin2%

“Helped my dryness and makes my hair look shiny and healthy”

Oily/Greasy2%

“it felt soothing without making my hair greasy”

What buyers complain about

Smell11%

“Bad smell”

Oily/Greasy10%

“Leaves my hair oily”

Hair Related9%

“its making my hair fall out more”

Damage/Burn Hair6%

“cause hair to tangle badly”

Allergies6%

“Allergic Reaction”

Value For Money4%

“the value for money just isnt there”

Moist/Dry4%

“dried my hair ridiculously”

Functionality-Overall3%

“Not greatly effective”

Suitability Short Hair3%

“Made my hair thinner and shorter”

Ingredients-Overall2%

“there is an almond oil in the ingredients so Im not sure if that was it or not”

Top return reasons

Smell22%

Oily/Greasy18%

Leak-Proof8%

Advertised Vs Actual Product8%

Damage/Burn Hair6%

Value For Money5%

Functionality-Overall5%

Hair Related4%

Suitability Short Hair4%

Defective Material/Parts2%

Common questions

Is rose oil for hair profitable to sell on Amazon United States?: The niche generates $32K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (29/100).
How competitive is the rose oil for hair niche?: 5 brands and 33 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rose oil for hair?: Top complaints mined from reviews: Smell, Oily/Greasy, Hair Related. The return rate is 0.9%.
What does it cost to enter the rose oil for hair niche?: Listings span $8.78–$23.69; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 26,085 reviews — the moat a new listing must climb.