rose nail polish
Skip itPrices mostly outside the sweet spot ($2.11–$12.19) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad$8.19avg listing price — sweet spot $15–$100
Review moat
Bad20,677.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 191K searches
Price range
Bad$2.11–$12.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rose nail polish is a $55K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
rose nail polish market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 1.7%
- Avg brand age
- 59 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
69
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
7%
- OPI46%
- OpenLive18%
- Sally Hansen15%
- essie8%
- China Glaze3%
- AZUREBEAUTY3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +35.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.8×
Top rose nail polish search terms
- mauve nail polish73K/yr
- dusty rose nail polish24K/yr
- opi tickle my france-y nail polish18K/yr
- open live nail polish13K/yr
- openlive nail polish10K/yr
- rose nail polish12K/yr
- dusty mauve nail polish5K/yr
- opi mauve nail polish9K/yr
- dusty pink nail polish6K/yr
- tickle my france-y by opi5K/yr
Top rose nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.754.5★42,388 rev
OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.804.1★3,684 rev
Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Mauve Over 0.12 fl oz
Sally Hansen$3.714.3★54,936 rev
Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 433 Hurry Plum | Deep Plum Pink Nail Color
Sally Hansen$5.824.4★14,776 rev
OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz
OPI$11.424.5★42,388 rev
Newest
by launch date
OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.96270 rev
OpenLive 16.5ml Jelly Mauve Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
OpenLive$5.45503 rev
OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$5.803,684 rev
AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz
AZUREBEAUTY$5.844,132 rev
OpenLive 10ml Nude Nail Polish Set 6 Colors Brown Purple Coffee Nude Nail Polish Quick Dry Long Lasting High Shine Nail Polish for Women Salon DIY Nail Art
OpenLive$7.512,837 rev
Trending
90-day click momentum
OPI Nail Lacquer Not So Bora-Bora-ing Pink | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free
OPI$11.964.6★
Essie Nail Polish Salon-Quality 8-free Vegan Soft Mauve Pink Ladylike 0.46 Ounces
essie$8.744.6★
OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
OpenLive$6.964.0★
AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz
AZUREBEAUTY$5.844.1★
OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection
OPI$11.754.5★
What buyers say about rose nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous shade”
“Good quality and goes on smooth”
“Durable”
“Great for quick polish”
“reasonable price”
“Looks great and dries well”
“Just what I needed”
“Excellent application”
“Beautiful coverage”
“Easy to hold”
What buyers complain about
“Color inaccurate”
“the brush sucks, too thick”
“Lacking in quality”
“Doesn't last”
“It did not dry smooth”
“Waste of money”
“a rough scent”
“Quite different from picture”
“Hard to remove”
“barely covers”
Top return reasons
Common questions
- Is rose nail polish profitable to sell on Amazon United States?
- The niche generates $55K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the rose nail polish niche?
- 10 brands and 69 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in rose nail polish?
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.7%.
- When does demand for rose nail polish peak?
- Demand peaks in May; the busiest month runs 2.8× the quietest.
- What does it cost to enter the rose nail polish niche?
- Listings span $2.11–$12.19; the average listing price is $8.19 (sweet spot $15–$100). The average incumbent carries 20,678 reviews — the moat a new listing must climb.