Rose Nail Polish

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

+35.4%

Conversion, latest week

3.5%

Market size, estimated

$55Ka year

Peak month

May2.8× the quietest month

Top search term

mauve nail polish73K searches a year

Listings sell for $8.19 on average, from $2.11 to $12.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.19 that is $819 to $2K a year per listing.

Average price

$8.19under the $15 to $100 sweet spot

Price range

$2.11–$12.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$819–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #105 within Nail Polish. It carries 20,678 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

1.7%

Average rank

#105in Nail Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

20,678per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months