Is rose lotion profitable to sell on Amazon United States?

The niche generates $205K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the rose lotion niche?

20 brands and 777 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in rose lotion?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.5%.

When does demand for rose lotion peak?

Demand peaks in Feb–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the rose lotion niche?

Listings span $6.16–$33.81; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 3,169 reviews — the moat a new listing must climb.

rose lotion

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$6.16–$33.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.03

avg listing price — sweet spot $15–$100

Market size

Okay$205K

$205K/yr · 207K searches

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,168.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, rose lotion is a $205K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rose lotion market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $210K–$281K; units × avg price
Conversion rate: 7.0%
Avg BSR: #484
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 3.3%
Avg brand age: 80 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

777

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

30%

Andalou Naturals33%
Jergens11%
Advanced Clinicals7%
Method6%
Tree Hut6%
Hempz6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top rose lotion search terms

rose lotion60K/yr +13.8%4.6% conv.
rose body lotion34K/yr -2.2%4.2% conv.
andalou body lotion20K/yr +11.6%13.7% conv.
rose lotion for women15K/yr +0.4%6.3% conv.
rose scented lotion10K/yr +51.6%4.8% conv.
andalou lotion11K/yr -0.9%11.6% conv.
rose scented body lotion14K/yr -3.3%5.3% conv.
rose milk lotion original10K/yr +2.1%2.1% conv.
andalou naturals body lotion6K/yr +19.6%11.9% conv.
rose body cream5K/yr -0.6%4.1% conv.

All search terms

Top rose lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Andalou Naturals 1000 Roses Soothing Body Lotion - Improve Skin Moisture with Shea Butter & Aloe Vera - Hydrating Lotion for Dry or Sensitive Skin - 8 fl oz

Andalou Naturals$8.634.6★1,988 rev

Jergens Rose Body Butter Lotion Hand and Body Moisturizer with Camellia Essential Oil for Indulgent Hydration 7 Oz

Jergens$7.864.5★20,837 rev

method Body Lotion Pure Peace - 24hr Moisture with Hyaluronic Acid Made without Parabens Notes of Peonies Rose Water & Pink Sea Salt 14 fl oz

Method$9.294.0★1,966 rev

Advanced Clinicals Bulgarian Rose Lotion For Women | Rose Scented Vitamin C Body Lotion Cream | Visible Anti Aging Vitamin E Moisturizer Body Butter Improves Look Of Sagging Dry Skin & Texture 16 Oz

Advanced Clinicals$15.204.5★2,890 rev

Hempz Sweet Jasmine & Rose Herbal Body Moisturizer for Women 17 Fl. oz. - Moisturizing Lotion with 100% Pure Hemp Seed Oil Collagen Shea Butter - Hydrating Vegan Lotion for Dry Skin

Hempz$17.664.7★5,486 rev

Newest

by launch date

ROSE MILK$24.762 rev

2mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz

Olay$12.6114,139 rev

11mo ago

Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin

Dove$10.103,030 rev

1y ago

Olay Body Lotion for Women Effortless Glow Restore Natural Glow 24hr Moisturizing & Deep Hydration Absorbs Instantly Penetrating Vitamin B3 Complex For All Skin Types Rose Water Scent 18 fl oz

Olay$8.551,901 rev

1y ago

method Body Lotion Pure Peace - 24hr Moisture with Hyaluronic Acid Made without Parabens Notes of Peonies Rose Water & Pink Sea Salt 14 fl oz

Method$9.291,966 rev

2y ago

What buyers say about rose lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Clean smell”

Moist/Dry10%

“Wonderful hydration”

Soft Feel9%

“makes my skin so soft”

Quality-Overall4%

“this one is top tier in quality”

Value For Money4%

“Great value”

Suitability Dry Skin3%

“makes dry skin feel wonderful”

Absorbency3%

“Absorbs fast,”

Suitability Combination Skin2%

“feels good on skin”

Advertised Vs Actual Product1%

“Exactly what I wanted”

Texture/Consistency-Overall1%

“Soft texture”

What buyers complain about

Smell35%

“Awful smell”

Moist/Dry6%

“Not very hydrating”

Allergies5%

“can cause itching”

Value For Money3%

“Overpriced”

Leak-Proof3%

“Leaked everywhere”

Suitability Dry Skin2%

“however it does absolutely nothing for my dry skin”

Dilute/Watery2%

“It is extremely watery”

Thickness2%

“It is very thin- it is liquid”

Size-Overall1%

“Tiny bottle”

Advertised Vs Actual Product1%

“the picture is very deceptive”

Top return reasons

Smell52%

Leak-Proof10%

Motor Power7%

Advertised Vs Actual Product7%

Moist/Dry3%

Product Condition3%

Adhesion/Stickiness2%

Size-Overall2%

Value For Money2%

Ingredients-Overall1%

Common questions

Is rose lotion profitable to sell on Amazon United States?: The niche generates $205K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the rose lotion niche?: 20 brands and 777 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in rose lotion?: Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.5%.
When does demand for rose lotion peak?: Demand peaks in Feb–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the rose lotion niche?: Listings span $6.16–$33.81; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 3,169 reviews — the moat a new listing must climb.