Is rose hand soap profitable to sell on Amazon United States?

The niche generates $143K/yr across 11 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (39/100).

How competitive is the rose hand soap niche?

4 brands and 280 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rose hand soap?

Top complaints mined from reviews: Smell, Leak-Proof, Dilute/Watery. The return rate is 0.2%.

When does demand for rose hand soap peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the rose hand soap niche?

Listings span $4.81–$21.14; the average listing price is $12.08 (sweet spot $15–$100). The average incumbent carries 11,148 reviews — the moat a new listing must climb.

rose hand soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Good$12.08

avg listing price — sweet spot $15–$100

Price range

Okay$4.81–$21.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$143K

$143K/yr · 61K searches

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,148

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rose hand soap is a $143K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

rose hand soap market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $121K–$151K; units × avg price
Conversion rate: 19.4%
Avg BSR: #172
Page quality: 0%
Prime: 100%
Sponsored: 27%
Out of stock: 1.0%
Avg brand age: 74 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

280

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Mrs. MEYER'S93%
J.R. Watkins3%
ROMIIE ZOI2%
Panier des Sens2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +3.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top rose hand soap search terms

rose hand soap18K/yr +2.0%7.1% conv.
mrs meyers rose12K/yr -10.7%11.8% conv.
meyers rose5K/yr -1.1%14.1% conv.
hand soap rose5K/yr +7.3%9.8% conv.
mrs meyers rose hand soap5K/yr -6.0%24.3% conv.
mrs meyers hand soap rose4K/yr +32.9%24.2% conv.
meyers hand soap rose4K/yr +37.2%20.7% conv.
rose hand soap refill4K/yr +7.7%5.9% conv.
meyers rose hand soap4K/yr +21.9%24.4% conv.

All search terms

Top rose hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MRS. MEYERS CLEAN DAY Hand Soap Rose Scent 12.5 Fl Oz Bottle

Mrs. MEYER'S$4.814.8★4,284 rev

MRS. MEYERS CLEAN DAY Liquid Hand Soap Rose (12.5 Fl Oz (Pack of 3))

Mrs. MEYER'S$14.614.8★5,851 rev

MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz

Mrs. MEYER'S$8.904.8★417 rev

MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle - 3 Pack

Mrs. MEYER'S$15.224.8★1,615 rev

Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle

Mrs. MEYER'S$5.394.8★23,882 rev

Newest

by launch date

J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Rosewater 34 Fl Oz 2 Pack

J.R. Watkins$15.082,637 rev

1y ago

Mrs. MEYERS CLEAN DAY Kitchen Basics Set Rose Scent Cleaning Supplies includes Hand Soap (12.5 Fl Oz) Dish Soap (16 Fl Oz) and Multi-Surface Cleaner (16 Fl Oz)

Mrs. MEYER'S$19.8071 rev

1y ago

ROMIIE ZOI Liquid Hand Soap with Gift Box - Rose - 260ml/ 8.7 fl.oz

ROMIIE ZOI$7.58654 rev

2y ago

MRS. MEYERS CLEAN DAY Liquid Hand Soap Rose (12.5 Fl Oz (Pack of 3))

Mrs. MEYER'S$14.615,851 rev

4y ago

MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle - 3 Pack

Mrs. MEYER'S$15.221,615 rev

4y ago

What buyers say about rose hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Refreshing scent”

Ease Of Cleaning8%

“Easy to use and cleans well”

Value For Money5%

“Great deal”

Cleansing4%

“This cleans everything”

Quality-Overall3%

“Excellent product”

Moist/Dry3%

“Doesn't dry out my hands”

Efficiency2%

“Works well”

Hygiene-Overall1%

“This is very nice hand soap”

Lather1%

“Easy to lather and leaves hands fresh and soft”

De-Grease1%

“it cuts through grease effortlessly while still being gentle on my hands”

What buyers complain about

Smell30%

“Overwhelming scent and not in a good way”

Leak-Proof7%

“Leaked”

Dilute/Watery6%

“Changed product- watery”

Ingredients-Overall4%

“I won't be buying again because they clearly are not showing the ingredients for a reason”

Allergies3%

“HOWEVER - I was not at all prepared for the allergic reaction I received”

Size-Overall3%

“Very Small”

Lather3%

“However, the soap doesn't lather much”

Value For Money2%

“Quite expensive”

Moist/Dry2%

“My hands tend to run dry”

Quality-Overall1%

“of lowest quality”

Top return reasons

Smell47%

Leak-Proof19%

Size-Overall10%

Advertised Vs Actual Product6%

Value For Money4%

Motor Power2%