Skip to content

Rose Hand Soap

Fail

The top 5 brands take 100% of clicks, so Rose Hand Soap is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$143K/yr61K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
83%top-5 click share · 4 brands · 280 sellers

Flapen Score

Rose Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Hand Soap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Hand Soap 61K times last year and spent an estimated $143K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
19.4%
Market size, estimated
$143Ka year
Peak month
July1.7× the quietest month
Top search term
rose hand soap18K searches a year

02 · Price

A sale here is worth $12.08.

Listings sell for $12.08 on average, from $4.81 to $21.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.08 that is $6K to $9K a year per listing.

Average price
$12.08under the $15 to $100 sweet spot
Price range
$4.81–$21.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #172 within Cleansers. It carries 11,148 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#172in Cleansers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
11,148per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Rose Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

280

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 23%
  • Brand 32%
  • Brand 42%

Demand

Rose Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Rose Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose hand soap18K/yr
  • mrs meyers rose12K/yr
  • meyers rose5K/yr
  • hand soap rose5K/yr
  • mrs meyers rose hand soap5K/yr
  • mrs meyers hand soap rose4K/yr
  • meyers hand soap rose4K/yr
  • rose hand soap refill4K/yr
  • meyers rose hand soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Hand Soap

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.2%of orders come back
“Overwhelming scent and not in a good way”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rose Hand Soap questions

Answered from the same tracked data.