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Rose Hand Cream

Fail

Shoppers spend an estimated $28K a year here, so Rose Hand Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$28K/yr44K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 55 sellers

Flapen Score

Rose Hand Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Hand Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Hand Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Hand Cream 44K times last year and spent an estimated $28K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
3.8%
Market size, estimated
$28Ka year
Peak month
December19.4× the quietest month
Top search term
rose hand cream19K searches a year

02 · Price

A sale here is worth $16.57.

Listings sell for $16.57 on average, from $6.94 to $33.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.57 that is $2K to $4K a year per listing.

Average price
$16.57inside the $15 to $100 sweet spot
Price range
$6.94–$33.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #760 within Foot & Hand Care. It carries 3,856 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#760in Foot & Hand Care
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,856per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Rose Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • Brand 161%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Rose Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.4×

Search terms

Top Rose Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose hand cream19K/yr
  • loccitane rose11K/yr
  • rose hand lotion6K/yr
  • loccitane rose perfume4K/yr
  • loccitane rose hand cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Hand Cream

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
1.2%of orders come back
“Very weak scent”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Hand Cream questions

Answered from the same tracked data.