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Rose Gold Hair Dye

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $77K a year here, so Rose Gold Hair Dye is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$77K/yr181K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
33%top-5 click share · 27 brands · 95 sellers

Flapen Score

Rose Gold Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Gold Hair Dye is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold Hair Dye market on Amazon at a glance

Rose Gold Hair Dye is a $77K a year market on Amazon United States, with 181K searches a year. The top 5 brands take 58% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 181K times a year and 2.5% buy. Search demand moved +8.3% in 90 days, so the market is growing into its $77K a year.

Search volume
181K
Search growth, 90 days
+8.3%
Conversion
2.5%
Market size
$77K

02 · Money

The money is thin.

Shoppers bought 4K to 5K units at $17.32 on average, 0 to 100 per product. Units times price is $69K to $87K a year.

Units sold
4K–5K
Units per product
0–100
Average price
$17.32
Units × price
$69K–$87K

03 · Shelf

Brands here are established.

The average listing ranks #328. 88% of listings ship Prime. 65% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.0% of the time. The average brand has sold here for 71 months.

Average BSR
#328
Prime
88%
Sponsored
65%
Out of stock
3.0%
Average brand age
71 months

Products

Top Rose Gold Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

95

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

33%

Top 20: 74%

Open market

35%

  • L'Oreal Paris23%
  • Clairol9%
  • KERACOLOR9%
  • Danger Jones8%
  • COLORCHARM8%
  • ARCTIC FOX7%

Demand

Rose Gold Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rose Gold Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose gold hair dye99K/yr
  • rose gold hair color22K/yr
  • rose hair dye10K/yr
  • dusty pink hair dye7K/yr
  • rose brown hair dye7K/yr
  • dusty rose hair dye6K/yr
  • rose gold hair6K/yr
  • pink brown hair dye8K/yr
  • rose gold semi permanent hair color6K/yr
  • rose pink hair dye5K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold Hair Dye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color35%+2.41

Color not true

Horrible color

Color fades fast

Suitability Colored Hair15%−0.15

Honestly didnt really dye my hair well

It is not like actual hair dye

Didn't seem to color my hair

Functionality-Overall8%−0.17

DOESNT WORK

it pretty much didn't do anything

Product doesnt work well

Value For Money7%−0.08

Waste of money

Not Worth The Price

A bit pricy

Hair Related4%−0.06

Did nothing g to my hair

It literally did nothing to my hair other then make it soft wth

hair falling out

Love

Color44%+2.41

Subtle color

Awesome color

true color

Smell7%+0.29

The scent is light

Pleasant smell

the scent becomes very subtle

Quality-Overall6%+0.48

Best brand of hair products EVER

Great brand reputation

Great product

Suitability Colored Hair4%−0.15

confidently recommend it to anyone looking for great color

I loved the color it gave my hair

Love this hair color sooo much

Ease Of Use4%+0.34

Easy to use

Easy option

It was easy to apply

Return

1.1% Return rate 80% Fixable by listing

Color42%██▇███

Color not true

Horrible color

Color fades fast

Suitability Colored Hair23%▇▇▇▆█▇

Honestly didnt really dye my hair well

It is not like actual hair dye

Didn't seem to color my hair

Functionality-Overall10%▆▇██▅▇

DOESNT WORK

it pretty much didn't do anything

Product doesnt work well

Advertised Vs Actual Product7%▆▆█▆▆▅

Not as advertised

False advertising

Results are not like the box picture

Value For Money2%▆▄▇▅▂█

Waste of money

Not Worth The Price

A bit pricy

FAQ

Common Rose Gold Hair Dye questions

Answered from the same tracked data.