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Rose Gold Hair Dye

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $77K a year here, so Rose Gold Hair Dye is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$77K/yr181K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
33%top-5 click share · 27 brands · 95 sellers

Flapen Score

Rose Gold Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Rose Gold Hair Dye is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Gold Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Gold Hair Dye 181K times last year and spent an estimated $77K. The top 5 brands take 58% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
2.5%
Market size, estimated
$77Ka year
Peak month
June1.4× the quietest month
Top search term
rose gold hair dye99K searches a year

02 · Price

A sale here is worth $17.32.

Listings sell for $17.32 on average, from $7.89 to $39.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.32 that is $0 to $2K a year per listing.

Average price
$17.32inside the $15 to $100 sweet spot
Price range
$7.89–$39.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #328 within Hair Coloring Products. It carries 13,316 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
3.0%
Average rank
#328in Hair Coloring Products
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
13,316per listing
Listings tracked
52

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Rose Gold Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

95

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

33%

Top 20: 74%

Open market

35%

  • Brand 123%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Rose Gold Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rose Gold Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose gold hair dye99K/yr
  • rose gold hair color22K/yr
  • rose hair dye10K/yr
  • dusty pink hair dye7K/yr
  • rose brown hair dye7K/yr
  • dusty rose hair dye6K/yr
  • rose gold hair6K/yr
  • pink brown hair dye8K/yr
  • rose gold semi permanent hair color6K/yr
  • rose pink hair dye5K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Gold Hair Dye

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Color”
35%of negative reviews mention “Color”
1.1%of orders come back
“Color not true”
A buyer, on “Color”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rose Gold Hair Dye questions

Answered from the same tracked data.