rose face wash
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Market size
Good$384K$384K/yr · 362K searches
Price range
Good$8.34–$22.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,702.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose face wash is a $384K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rose face wash market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $421K–$561K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #598
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 119 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
3 flat
Sellers
658
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 83%
Open market
0%
- Andalou Naturals83%
- MAXCLINIC13%
- Garnier5%
Demand
Weekly Amazon search volume, last 45 weeks — -1.7% search growth over the last 90 days.Top rose face wash search terms
- andalou naturals156K/yr
- andalou70K/yr
- maxclinic39K/yr
- andalou face wash15K/yr
- rose vitamin brightening oil foam19K/yr
- maxclinic oil foam cleanser17K/yr
- rose face wash8K/yr
- 1000 roses andalou4K/yr
- micellar water rose4K/yr
- andalou naturals face wash3K/yr
Top rose face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![[K-Beauty] Rose Vitamin Revitalizing Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Pore Minimizing & Blackhead Remover - Makeup Cleansing for All Skin Types 3.88 fl oz](https://m.media-amazon.com/images/I/41Ztbvb1SVL.jpg)
[K-Beauty] Rose Vitamin Revitalizing Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Pore Minimizing & Blackhead Remover - Makeup Cleansing for All Skin Types 3.88 fl oz
MAXCLINIC$18.544.7★1,609 rev
Andalou Naturals 1000 Roses CC Color + Correct with SPF 30 Sheer Tan 2-in-1 Face Sunscreen + CC Cream for Sensitive Skin Helps Correct Uneven Skin Tone Reef Safe Sunscreen 2 Fl Oz
Andalou Naturals$17.194.3★2,345 rev
Andalou Naturals Ultra Sheer Daily Defense Facial Lotion SPF 18 2.7 oz with Resveratrol CoQ10 and Antioxidants Lightweight Hydrating Facial Moisturizer
Andalou Naturals$14.434.6★3,203 rev
Andalou Naturals 1000 Roses Gentle Cleansing Foam | Foaming Face Wash with Rose Stem Cells & Organic Aloe Leaf Juice | Hydrating Daily Cleanser for Sensitive Skin | 5.5 fl oz
Andalou Naturals$10.804.7★372 rev
Andalou Naturals Vitamin C BB Beauty Balm Sheer Tint SPF 30 - 2-in-1 BB Cream & Mineral Sunscreen for Face - With Non-Nano Zinc Oxide Skin Protection - 2 fl oz
Andalou Naturals$18.024.4★1,751 rev
Newest
by launch date
Garnier Micellar Water with Rose Water and Glycerin Hydrating Facial Cleanser & Makeup Remover For All Skin Types Vegan Cruelty Free 23.7 Fl Oz (700mL) 1 Count
Garnier$11.2124,304 rev
Andalou Naturals 1000 Roses Gentle Cleansing Foam | Foaming Face Wash with Rose Stem Cells & Organic Aloe Leaf Juice | Hydrating Daily Cleanser for Sensitive Skin | 5.5 fl oz
Andalou Naturals$10.80372 rev
Andalou Naturals Deep Hydration Reviving Eye Cream for Dark Circles Puffiness and Fine Lines | Hydrating Anti Aging Under Eye Cream with Collagen and Hyaluronic Acid - 0.45 fl oz
Andalou Naturals$11.99312 rev
Andalou Naturals Deep Hydration Face Moisturizer Multi-Correcting Cream - Daily Skincare With Hyaluronic Acid Vegan Collagen & Fruit Stem Cells - Repair Skin Elasticity & Boost Hydration - 1.7 fl oz
Andalou Naturals$18.28546 rev
![[K-Beauty] Blue Tansy Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Excess Sebum & Oil Control - Gentle Makeup Deep Cleansing Oil for Oily Skin Types 3.88 fl oz](https://m.media-amazon.com/images/I/41AjD9-cH6L.jpg)
[K-Beauty] Blue Tansy Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Excess Sebum & Oil Control - Gentle Makeup Deep Cleansing Oil for Oily Skin Types 3.88 fl oz
MAXCLINIC$16.41167 rev
Trending
90-day click momentum
Andalou Naturals Daily Defense with SPF 18 Age-Defying Facial Lotion - 2.7 fl oz
Andalou Naturals$17.384.7★
Andalou Naturals 1000 Roses CC Color + Correct with SPF 30 Sheer Tan 2-in-1 Face Sunscreen + CC Cream for Sensitive Skin Helps Correct Uneven Skin Tone Reef Safe Sunscreen 2 Fl Oz
Andalou Naturals$17.194.3★
Andalou Naturals Deep Hydration Reviving Eye Cream for Dark Circles Puffiness and Fine Lines | Hydrating Anti Aging Under Eye Cream with Collagen and Hyaluronic Acid - 0.45 fl oz
Andalou Naturals$11.994.5★
Garnier Micellar Water with Rose Water and Glycerin Hydrating Facial Cleanser & Makeup Remover For All Skin Types Vegan Cruelty Free 23.7 Fl Oz (700mL) 1 Count
Garnier$11.214.7★
Andalou Naturals Clear Skin Citrus Kombucha Gel Face Cleanser - With Argan Stem Cells Probiotics & Aloe Vera to Remove Excess Oil & Dull Surface Cells for More Radiant Balanced Skin - 6 Fl Oz
Andalou Naturals$10.954.5★
What buyers say about rose face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Strong fragrance”
“Love this face moisturizer”
“Nice and creamy”
“Good for sensitive skin”
“This cleanser is gentle”
“Affordable Quality: For the price”
“Very affordable”
“Great for dry skin”
“Cleanses well”
“looks very shiny”
What buyers complain about
“Contains artificial fragrance”
“No moisturizing help”
“it caused an allergic reaction”
“Didn't work for me”
“Cant brush through it”
“Liquid had spilled caked around opening”
“Not ideal for dry skin”
“Consistency is thin not a thick cream at all”
“burned my skin”
“is extremely greasy, and gives my skin a weird, oily sheen”
Top return reasons
Common questions
- Is rose face wash profitable to sell on Amazon United States?
- The niche generates $384K/yr across 41 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the rose face wash niche?
- 3 brands and 658 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rose face wash?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.4%.
- What does it cost to enter the rose face wash niche?
- Listings span $8.34–$22.70; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,702 reviews — the moat a new listing must climb.